On July 15th, Gelunhui (Glory) released a technical research report stating that Maoyan Ent is expected to outperform the industry in the next 15 days with a probability ranging from 60% to 70%, and sets a target price of HKD 11.6, with a rating of 'shareholding'. According to Glory, with the hot discussion sparked by the blockbuster film 'Successor Project' last weekend, the market is expected to improve. As of July 14th, the presales and previews box office of 'Successor Project' has reached 0.37 billion RMB. Therefore, the bank has raised the box office expectations of 'Successor Project' from the previous 2 billion yuan to over 3 billion yuan, and believes that there is upside risk for box office expectations during the summer season. The bank is optimistic that Maoyan Ent will benefit from blockbuster films and a better-than-expected movie market.