On July 12th, Gelunhui reported that Hainan Yedao (600238.SH) announced its half-year performance forecast. According to preliminary calculations by the finance department, it is expected to achieve a net income of 4 million yuan attributable to shareholders of the listed company. The net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses is -4.9 million yuan.
1. The company's liquor products have been upgraded and new products have been launched, and sales model improvement has achieved initial results. Liquor sales revenue has increased compared to the same period last year. At the same time, by promoting refinement in management, controlling inefficient promotion methods, adjusting channel models and market input methods, sales expenses have decreased compared to the same period last year. 2. The company received a lawsuit judgment compensation confirmation of non-operating income, which increased the company's current revenue.