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抖音正式推出VR直播 机构看好颠覆性应用推进行业发展

Douyin officially launches VR livestreaming, and institutions are bullish on the disruptive application promoting industry development.

cls.cn ·  Jul 10 20:01

TikTok Group's WeChat official account announced the official launch of TikTok VR Live, which supports downloading and experiencing on Apple Vision Pro. Minsheng Securities believes that after years of development, consumers have become more comprehensive in their understanding of products. With the appearance of disruptive applications or content, the industry is expected to enter a fast development stage in the coming years.

TikTok Group's WeChat official account announced the official launch of TikTok VR Live, which supports downloading and experiencing on Apple Vision Pro.

MR technology combined with AR and VR, through enhancing the interaction between virtual objects and the real world, achieves a brand new experience in the mixed world. At present, the functional value brought by XR devices is relatively limited, and content ecology has become the key factor of product competition. Apple, which has both software and hardware ecology, is expected to attract top content creators to establish a good development ecology through its market influence, and at the same time, relying on its brand influence, to provide high-quality content to consumers at a lower user education and reach cost -- breaking the circle of platform drainage and responding to consumer demand with a benign ecology. Minsheng Securities believes that after years of development, consumers have become more comprehensive in their understanding of products. With the appearance of disruptive applications or content, the industry is expected to enter a fast development stage in the coming years.

According to the Financial Data Center, among related listed companies:

Skyworth Digital has been deeply engaged in the XR field for many years, with an independent brand 'Skyworth Pancake', and the team has applied for more than 200 related patents, with technology content covering VR live and system solutions, cloud VR technology and end-to-end cloud VR application platform development, and other areas.

SilkRoad Visual Technology's MR application developed for Apple Vision Pro is currently in the stage of adjustment and optimization after being beta-tested on TestFlight, and the company will launch the application in the greater China and North America regions after it is launched domestically.

The translation is provided by third-party software.


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