On July 11th Eastern Time, according to sources familiar with the matter cited by the media,$Apple (AAPL.US)$Apple plans to ship at least 90 million iPhone 16 devices in the second half of this year, an expected increase of 10% compared to its predecessor iPhone 15. In the second half of 2023, the shipment volume of iPhone 15 is expected to be approximately 81 million.

In addition, the sources also indicated that Apple is increasingly confident that some of the "Apple Intelligence" features (AI features) added to iPhone 16 will help boost demand.

After this news was announced, Apple's stock price briefly rose by 1.8% to 232.74 USD, hitting a new intraday high. As of Tuesday's close, the stock had risen 19% year-to-date.

However, Wall Street analysts predict that Apple's iPhone revenue will decline in the second half of 2024 as Apple faces competition from AI-enhanced smartphones from competitors such as Samsung and Xiaomi, and Huawei's Mate 60 Pro has won consumers' favor with its advanced domestic 7-nanometer processor.

Looking back at the second half of 2023, Apple's performance in the Chinese market was not good. However, according to data from institutions such as Counterpoint Research, thanks to a series of discount activities before the "618" shopping festival, although the iPhone had a slow start in the Chinese market in the first half of 2024, demand significantly rebounded from April.

Apple started late in the AI field, but in June it released Apple Intelligence and announced a partnership with OpenAI.

Editor/ping