On July 10th, brokerage Needham raised Apple's target price from $220 to $260, maintained a 'buy' rating, and stated that while other large technology companies are investing $50 to $100 billion in building GenAI infrastructure, the company has authorized a $110 billion stock buyback. Needham believes that Apple should establish its own advertising business like Amazon; advertising profit margins are typically 70% to 80%, which will expand profit margins without raising device prices.
大行评级 | Needham：上调苹果目标价至260美元 指其应效仿亚马逊建立广告业务
Major bank rating | Needham: Raises Apple's target price to $260 and suggests it should follow Amazon's lead in establishing an advertising business.
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