同社は既存顧客となる通信インフラや生活インフラ、公共などを中心に事業を展開してきたが、直近は金融や不動産、モビリティなど新規領域のクライアント数も増加しているという。四半期業績の推移では、連結子会社で一部の顧客企業への過大請求が発覚したことの売上取り消し分を除いても、23年12月期の第2四半期以降は減少していたが、今期第1四半期の売上はQonQで増収となり回復の兆しが見えている。新商品・新サービスの市場投入時に強い需要が求められるビジネスモデルで、労働市場における営業人員の不足が深刻化するなか、市場環境の追い風とともに今期以降の業績回復余地がありそうだ。Direct Marketing Mix <7354> provides sales solutions services to companies through direct marketing.
We operate our business by focusing on the "voice of the customer" through direct marketing, which is an integral part of our business, conducted through communication channels that have direct contact with end-users. The "Marketing Business" accounts for 89.9% of sales revenue as of the first quarter of the 24th fiscal year, and we engage in sales of products and services to end-users, as well as acquisition of sales appointments, on behalf of customer companies through channels such as telephone contact, direct visits, and web contact using our in-house contact center. The remaining portion of sales revenue is accounted for by the "Onsite Business", which dispatches communicators to the sales/marketing departments of customer companies and the marketing businesses of group companies.
Sales revenue for the first quarter of the 24th fiscal year was 594.5 million yen (a 31.6% decrease from the same period last year), and operating profit was 78.4 million yen (a 52.0% decrease from the previous year), affected by the contraction of inbound business. However, the progress is on track for the full-year forecast due to orders of high-profit spot business. The outbound/hybrid business seems to have a stable demand, though experiencing a temporary stagnation phase due to the reorganization of communication carrier groups. Sales revenue for the full year is expected to be 2,100 million yen (a 21.8% decrease from the previous year), and operating profit is expected to be 100 million yen (an 18.1% decrease from the previous year).
The company has mainly operated its business focusing on existing customers such as communication and lifestyle infrastructures and public sectors. Recently, there has been an increase in the number of new clients in new areas such as finance, real estate, and mobility. Despite the sales cancellation due to an excessive billing in some customer companies of consolidated subsidiaries, the performance had declined since the second quarter of the 23rd fiscal year, but the sales in the first quarter of this fiscal year increased QonQ, indicating a sign of recovery. With a business model that requires strong demand during the introduction of new products and services and a shortage of sales personnel in the labor market, we can expect some room for performance recovery in this fiscal year and beyond, with the tailwind of the market environment.
