one andWeiboSupertalk,BaiduCan TieBa-like new features make you fond of it?

Recently,36It was discovered that Zhihu is currently testing a new feature called “Zhihu Circle” and has now begun inviting invited users. Prior to that, an official Zhihu account called “Zhihu Circle” had also been operating in a low-key manner for a while, publishing practical guides such as “How to create a circle” and “How to run a circle”.

Regarding the launch of the Zhihu Circle, Zhihu explained that in the Zhihu community, there are many people with the same interests and characteristics. The circle uses small groups to provide these users with a more focused and easier communication and interaction environment. Currently, the operation of the circle is mainly divided into three stages: a cold start period, a growth period, and a leap forward period. At different stages, Zhihu will provide different support strategies.

After experiencing the Zhihu Circle feature, 36 Krypton discovered that the circle has now emerged into vertical categories such as interests, celebrities, industries, and campuses. If users discover this feature themselves, they can also take the initiative to create a circle, but currently each person can only create a circle, and it is only OK if the “salt value” is greater than 450.

Judging from the circle function built by Zhihu, its interface design and gameplay format can be found in Weibo Super Talk, Baidu Tieba, and Hupu forums. The purpose is to bring together people with similar interests on the platform to better retain users for a longer period of time.

But the problems that Zhihu faces do not stop there. Big V leaving, a sharp increase in marketing? Zhihu needs to continuously optimize content to solve these problems.

Judging from the practicality of circles, it can guide and distribute some users interested in specific fields to circles. Compared to those with higher thresholds and more specialized knowledge content output, circles provide these users with a low-threshold channel of expression. Whether they post or write articles, their format is lighter.

Furthermore, after users establish a circle, they assume the “administrator” function of the circle. They can not only bring people with similar interests together, but also manage the gathered user content and maintain the community's content environment together.

Judging from now on, it's unclear how a Zhihu circle, which is more like Weibo Super Talk, Baidu Tieba, and Douban groups, actually break out of differentiation; is it a boutique circle or a mass circle similar to everyone else? Everything is still being explored.

What is clear, however, is that if Zhihu wants to regain its former serious and intellectual self, it needs to sort out the existing content once.