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为应对反垄断诉讼风险,谷歌正尝试减少对苹果依赖

To respond to antitrust litigation risks, Google is trying to reduce its dependence on Apple.

Zhitong Finance ·  Jul 6 17:25

Source: Zhitong Finance "Since 1950, the S&P 500 index has risen more than 10% 21 times as of the end of May. In about 90% of these cases, the S&P 500 index rose for the rest of the year. There were only two instances of declines for the rest of the year, in 1987 (-13%) and 1986 (-0.1%)." With the rebound of the stock market, the old adage "Sell in May and Go Away" seems to have been a bad advice once again. Last month, the S&P 500 index rose 4.8%, the best May performance since 2009. The NASDAQ 100 index rose nearly 6.2%, and the NASDAQ Composite Index rose 6.9%. Goldman Sachs FICC & Equities Trading Division said: "History doesn't really support this saying. Don't sell, leave the market (go on vacation), and enjoy the good times." The rising trend is still to be continued? If history is any guide, it may indicate that the rise of the stock market is not over yet. Looking ahead to the rest of 2024, Scott Rubner, Managing Director of the Goldman Sachs Global Markets Division and tactical expert, pointed out the following historical background for investors. Rubner stated that the S&P 500 index has risen 10.7% year-to-date, and since 1950, the S&P 500 index has risen more than 10% 21 times as of the end of May. In about 90% of these cases, the S&P 500 index rose for the rest of the year. There were only two instances of declines for the rest of the year, in 1987 (-13%) and 1986 (-0.1%). "Since 1950, the median return of the last 7 months of each year (June 1 to December 31) is 5.4%. In the aforementioned 21 cases, the average performance of the last 7 months increased to 8.1%." Rubner added. Rubner also pointed out that the NASDAQ index has risen for 16 consecutive Julys, with an average return of about 4.64%.

Facing the risk of court ruling that Google may stop paying fees to become the default search engine on iPhones, Google is increasingly trying to reduce its dependence on Apple. According to previous reports on the US Department of Justice's antitrust lawsuit against Google, if the court rules in favor of the DOJ, Apple may lose $20 billion annually. However, a new report focuses on the potential impact of this ruling on Google and the measures it has taken to address it.

According to reports, 36% of the ad revenue obtained by Google through iPhone Safari browser search is taken by Apple. The remaining 64% means that Google has earned about $56 billion in revenue from Safari browser on iPhones, accounting for about a quarter of its total search revenue.

In fact, before the Department of Justice filed a lawsuit accusing Google of antitrust behavior in iPhone transactions, Google had been trying to reduce the number of searches through Safari. The company launched its own Google Chrome browser and spent more than a decade trying to persuade iPhone users to switch to Chrome.

To this end, Google has vigorously promoted its browser and continuously introduced new features. Recently, these features include integrating Google's Gemini artificial intelligence technology into the browser.

According to reports, five years ago, searches on the iPhone through Chrome browsers or Google applications accounted for 25%. Since then, this proportion has risen to around 30%, but internal sources say the result is still disappointing.

It is reported that Google's internal goal is to have half of its search completed through its applications by 2030. Insiders also revealed that since mid-2023, the growth of search volume has stalled.

With the implementation of measures such as generative artificial intelligence and TikTok-style videos, Google is trying to further persuade users to use its applications, making it more urgent for the company to meet user demand.

Reducing dependence on Apple will also reduce the likelihood of the court requiring termination of the agreement. At the same time, this will put Google in a more favorable position in the next negotiation with Apple. In addition, there are reports that Google is negotiating with Apple to authorize Google Gemini for the iPhone.

Editor/Lambor

The translation is provided by third-party software.


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