Apple Inc. (NASDAQ:AAPL) shares are moving higher Friday. Here's what you need to know.

What's Going On: The company is facing new accusations from Epic Games, the creator of "Fortnite," over blocking its efforts to launch a game store on iPhones and iPads in Europe.

Epic Games reported that Apple has rejected its Epic Games Store notarization submission twice, citing similarities in button designs and labels to those used by the App Store. Epic claims that these conventions are standard across popular app stores and argues that Apple's rejections are arbitrary, violating the Digital Markets Act (DMA).

What Else: In light of other developments, Apple is working on the next generation of its Vision Pro headset, with significant changes in design and pricing expected.

Additionally, Apple has reportedly increased production orders for its new A18 processor following the debut of Apple Intelligence at the 2024 Worldwide Developers Conference (WWDC24), raising expectations for the iPhone 16.

AAPL Price Action: Apple shares were up by 1.74% at $225.40 at the time of writing, according to Benzinga Pro.

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