On July 5th, Bank of America analyst Jessica Reif Ehrlich maintained a "buy" rating on Disney with a target price of $145. Ehrlich and her team believe that due to recent price increases of Disney+/Hulu/ESPN+ bundles, strong demand from advertising clients for Disney+'s recently launched ad-supported subscription service, cost control for direct-to-consumer business, sustained strong demand for theme parks, and multiple growth drivers for the future, Disney's performance in the 2024 fiscal year will outpace its peers. Ehrlich emphasized that it is worth noting that Bob Iger's return could greatly boost investor sentiment and introduce potential catalysts in the form of new strategic directions. Bank of America also believes that the content business is showing signs of a turning point after the global box office of The Incredibles 2 exceeded $1 billion in the three weeks before its release. As we all know, Disney is trying to find a better balance between original content and leveraging IP and studio businesses. Looking ahead, upcoming films including Deadpool and Wolverine, Ocean's 2, and The Lion King: Mufasa are sure to excite audiences.