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Reported Earlier, 'Google Struggles To Lessen Reliance On Apple Safari; Apple's Cut Represents 36% Of The Ad Revenue Google Gets From Searches Done Through The IPhone's Safari Browser. The Remaining 64% Means Google Gets Around A Quarter Of All Its...

Benzinga ·  Jul 5 22:43

Reported Earlier, 'Google Struggles To Lessen Reliance On Apple Safari; Apple's Cut Represents 36% Of The Ad Revenue Google Gets From Searches Done Through The IPhone's Safari Browser. The Remaining 64% Means Google Gets Around A Quarter Of All Its Search Revenue' - The Information

Facing a potential court ruling that would force Google to stop paying to be the iPhone's default engine, the company is increasingly trying to lessen its dependence on Apple.

Previous reports on the Department of Justice's antitrust case against Google have revealed that Apple could be out $20 billion annually, if the court finds in favor of the DOJ. But a new report concentrates on the potential damage to Google, and what the company is trying to do about it.

According to The Information, Apple's cut represents 36% of the ad revenue Google gets from searches done through the iPhone's Safari browser. The remaining 64% means Google gets approximately $56 billion from Safari on the iPhone, or around a quarter of all its search revenues.

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