According to a report from Blue Whale News, Cheng Daofang, the head of Taobao Live and Content Business Unit of Taotian Group, has recently been transferred from his position, which will now be jointly responsible by Wu Jia, head of Taotian User Platform Business Unit, and Ali Mama Business Unit.

Internal employees of Taotian pointed out that unlike previous personnel changes, the recent transfer was relatively sudden, but some believe it may be related to the performance of this year's 618 Taobao Live.

After this adjustment, Wu Jia, who was born in the 1985 generation, will become a key manager responsible for more business within Taotian, including User Platform Business Unit, Ali Mama Business Unit, and Taobao Live and Content Business Unit, becoming a representative of the young and promising generation of Alibaba (09988.HK).