According to the Intelligent Financial APP, Yanjiawu (01497) has risen by more than 9% again, with a cumulative increase of about 25% in the past four trading days. As of the press release, it rose 7.2% to HK$10.42, with a turnover of HK$5.7497 million.

Founder Securities pointed out that Yanjiawu was founded in 1997 and is a leading brand in the Chinese bird's nest product market. China is the main consumer of bird's nests, but from the perspective of competition, the bird's nest industry in China is relatively scattered, and the head brands of bird's nests such as Yanjiawu that deeply cultivate the industry are relatively few and specialized, and they have significant advantages in competition, and are expected to continue to increase their market share.

The bank pointed out that Yanjiawu's core competitiveness lies in its rich product matrix developed through deep cultivation of the bird's nest industry, a well-established brand image, and a nationwide sales network and more than 1.8 million member system. The company has accumulated strong brand power in the bird's nest industry for a long time, and has extensive experience in product operations, with channel coverage that is both broad and deep. The company is expected to occupy consumers' minds and increase its market share through continuous product innovation and sustained enhancement of brand power.