Zhì tōng cǎi jīng APP learned that Lǎo pù gold (06181) is now up more than 5%, as of the time of publication, up 5.26% to HK$79, with a turnover of HK$23.1584 million.

It is reported that Laopu Gold is a brand that promotes the concept of 'ancient gold' first in China, certified by the China Gold Association. According to Frost Sullivan data, based on the income in 2023, the company's market share in the ancient gold jewelry market and the gold jewelry market in China are 2.0% and 0.6%, respectively. As of the final feasible date, the company has opened 33 self-operated stores in well-known commercial centers in 14 cities in China.

China Merchants Securities said that Lao Pu Gold's performance grew rapidly last year, with revenue growth of 146% and net income growth of 340%. Against the backdrop of a large space in the ancient gold market and high-end jewelry market, the company has growth opportunities. The bank pointed out that the company's current same-store sales growth is fast, with a large space for long-term store expansion, and high-end positioning and all direct sales channels bring high profit potential.