United Airlines Holdings Inc (NASDAQ:UAL) shares are trading higher today.
The air carrier has introduced a new feature to enhance customer communication during weather delays by texting customers links to local, live radar maps, to provide travelers with real-time information about their trips.
For the past few years, United has used dedicated teams to send near-instantaneous flight details, now enhanced with generative artificial intelligence (gen AI) tools to improve real-time updates during flight delays.
United's latest innovation helps customers understand how weather in one part of the country can impact flights elsewhere.
United is the first U.S. airline to provide these specific messages, utilizing gen AI tools to send them.
"With more people traveling this summer than ever, we wanted to give our customers an easier way to stay connected to real-time information about their flight and texting was the simplest solution," said Jason Birnbaum, United's Chief Information Officer.
Also Read: United Airlines Flight Emergency Landing Adds To String Of Safety Incidents: Report
The real-time radar maps feature allows customers to stay informed on weather-related delays, showing weather details across flight paths.
Customers can access these maps through links in text messages or the United app under flight status updates. A
These efforts aim to improve the travel experience and provide customers with more control and information about their flights.
United anticipates its busiest Fourth of July weekend on record, with over five million passengers flying between June 28 and July 8, a 7% increase compared to last year.
United Airlines stock has lost over 12% in the last 12 months. Investors can gain access to the stock via U.S. Global Jets ETF (NYSE:JETS) and IShares U.S. Transportation ETF (BATS:IYT).
Price Action: UAL shares are trading higher by 0.29% at $48.31 at last check Wednesday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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