On July 3rd, Gelunhui reported that Baidu jointly released "Baidu Hot Search・2024 National Higher Education Big Data" (hereinafter referred to as Big Data) with China Education Online, comprehensively presenting the most concerned information about universities, majors and other related information for candidates in 2024. It is reported that during this year's college entrance examination season, Baidu's related searches for college entrance examinations maintained a two-digit growth year-on-year. The Big Data shows that among hot searched undergraduate colleges, South China University of Technology continues to top the list, while Southwest University and Shenzhen University are ranked first on the list of Double First-class and non-Double First-class respectively. In terms of popular majors, science, engineering, and medical majors have achieved great success, while only two seats are occupied by humanities majors. It is worth mentioning that for students born in 2005, the difficulty of finding a partner when choosing a school is also one of the key factors to consider, and when choosing a major, they are more carefree and believe that personal interests are more important than employment prospects. This year, there are also a wide variety of ways to fill out college applications, and AI-assisted application is becoming increasingly popular. According to official data from Baidu, on June 25th alone, more than 10 million users used Baidu AI Volunteer Assistant to report their preferences, which is equivalent to nearly 80% of students using AI to fill out applications.