Alibaba-SW (09988.HK) (BABA.US) subsidiary Taotian Group announced that it will fully upgrade the Taobao "Xiaohi Da" business in order to promote the "customer first" strategy and strengthen the synergy of instant delivery services between Ele.me and Taobao. It will also collaborate deeply with Ele.me, allowing merchants on Ele.me's retail platform to directly access Taobao's Xiaohi Da channel on the app, covering categories such as supermarkets, pharmacies, fruits and vegetables, alcoholic and non-alcoholic beverages, flowers, and plants, to provide users with 24-hour local life services.

Xiaohi Da is open to all brands and merchants on Taobao Tmall. Merchants who have local warehouses and can meet users' instant delivery needs can apply to settle in. Currently, brands such as Hema, SunArt Retail (06808.HK), Nongfu Spring (09633.HK), Heineken NV sponsored ADR, and Nature's are all running "Xiaohi Da flagship stores".