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内容业务有望迎来转机 美银坚持看多迪士尼(DIS.US)

Content business is expected to usher in a turning point. Bank of America-Merrill Lynch insists on a buy rating for Disney (DIS.US).

Zhitong Finance ·  Jul 3 11:52

Bank of America reiterated its call for Disney (DIS.US) on Tuesday.

Zhongtong Finance APP learned that Bank of America reiterated its call for Disney (DIS.US) on Tuesday.

Bank of America analyst Jessica Reif Ehrlich and her team believe that due to the recent price increases of Disney+/Hulu/ESPN+ series, strong demand from advertising clients for Disney+'s recently launched ad subscription service, cost control on consumer-facing businesses, sustained strong demand for theme parks, and multiple driving factors for future growth, Disney will outperform its peers in the 2024 fiscal year. Ehrlich emphasized: "It is worth noting that Bob Iger's return could greatly boost investor sentiment and introduce potential catalysts in the form of new strategic directions."

It is crucial that Bank of America also believes that the content business is showing signs of a turnaround after the global box office exceeded $1 billion in the first three weeks of the release of "Inside Out 2". As we all know, Disney is trying to strike a better balance between original content and the use of IP in its studio business. Looking ahead, upcoming movies such as "Deadpool and Wolverine", "Ocean Kingdom 2", and "The Lion King: Mufasa" will be exciting.

Disney's stock price has risen 8.6% this year.

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