Taobao App homepage has been updated today (3rd) to add 'Hour Reach' as the primary traffic entrance. This change will bring significant growth in public domain traffic to businesses within the 'Hour Reach' channel, as Taobao's 'Hour Reach' business has completed a comprehensive upgrade that not only enhances the visibility of the entrance, but also enriches commodity supply.

Currently, many supermarkets and convenience stores including Hema, Dashangfa, and Carrefour, as well as brands such as Nongfu Spring, Heineken and Nature Republic, have opened flagship stores in the 'Hour Reach' channel.

Taobao's 'Hour Reach' has also established a deep cooperative relationship with Alibaba-SW (09988.HK)(BABA.US) Internet O2O life service platform Ele.me, jointly covering multiple categories such as supermarkets, convenience stores, pharmacies, fruits and vegetables, alcoholic beverages, and flowers and plants, providing users with 24-hour local life services.

In addition, Taobao's 'Hour Reach' is open to all Taobao and Tmall merchants. Merchants only need to have local warehousing and real-time delivery capabilities to apply for joining. Merchants can participate by opening an 'Hour Reach' flagship store or adding 'Hour Reach' services in their existing Taobao or Tmall stores.