Ajinomoto Co., Ltd. (President: Taro Fujie Headquarters: Chuo-ku, Tokyo) will begin selling fresh and healthy “raw olive oil sauce” (Setouchi Lemon) based on olive oil nationwide from 2024/8/24 (Sat).
Consumer health awareness has increased in the medium term since the COVID-19 pandemic, and the number of people who want to take care of their bodies from everyday meals is increasing. As for cooking oil, olive oil is attracting particular attention as an oil with a tasty and healthy image. Also, the need to actively consume vegetables and good oils is also increasing due to heightened health awareness.
Meanwhile, consumers feel that they want to devise menus so that the seasonings (mayonnaise, dressing, etc.) used on vegetables do not have the same taste as usual (our research above).
Therefore, we are launching a completely new tasty and healthy sauce, “raw olive oil sauce” (Setouchi lemon), targeting adults who want to choose something that is good for the body as much as possible, and are highly aware of improving satisfaction at the dining table.
Based on carefully selected extra virgin olive oil from designated Spanish farms, the fragrant and flavourful Setouchi lemon and vinegar are blended without heat, and kept fresh in a bottle※It is a “raw olive oil sauce” that is confined to, and is particular about ingredients and manufacturing methods. The thick sauce is easy to blend in with the ingredients, and you can enjoy fresh and healthy flavors just by putting it on a hot salad where you can eat plenty of raw vegetables, or on a wide range of menus using meat, fish, etc.
*A double-layer bottle that keeps the contents from coming into contact with air even after opening, maintains freshness and lasts a long time
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| Chicken hot salad | Salmon hot salad | grilled chicken and potatoes |
We will create new value and contribute to the well-being of people, society, and the planet through the release of new sauces that allow you to enjoy a wide range of menus in a tasty and healthy way.
The sales target for “raw olive oil sauce” (Setouchi Lemon) for 2024 is approximately 200 million yen (based on consumer purchases).
| (1) | product name | ： | “Fresh Olive Oil Sauce” ＜Setouchi Lemon＞ |
| (2) | features | ： | Based on carefully selected extra virgin olive oil from designated Spanish farms, it is a new type of sauce that is particular about ingredients and flavor, made by blending fragrant and flavourful Setouchi lemon and vinegar without applying heat and confined to a fresh-keeping bottle. |
| (3) | capacity | ： | 175g |
| (4) | pricing | ： | open price |
| (5) | Expiration period | ： | 6 months (unopened at room temperature) |
2. Release Date: 2024/8/24 (Sat)
3. Sales Region: Nationwide
Customer inquiries: toll-free number 0120-68-8181