Ajinomoto Co., Ltd. (President: Taro Fujie, Headquarters: Chuo-ku, Tokyo) will release 2 new products for commercial use and 5 products as renewed products.
We have released a new type of seasoning “Cook Do” for menus that can easily and deliciously provide Japanese-style menus popular at school lunches for the elderly, and a high-capacity tube-type “flavor paste” that is easy to use even in the school lunch/restaurant business, contributing to solving the problem of labor shortages by simplifying cooking.
Also, the “Knorr Quick Serve Soup,” which can be easily prepared in large quantities, and the “Knorr Lunch Soup,” which allows you to easily prepare individual meals, have been renewed to a quality where you can feel the rich flavor and richness of complex vegetables. Furthermore, a new global brand logo was used in the package design of the commercial “Ajinomoto Ⓢ”, and the commercial “Hi-Me” product features “strong umami and deep richness” have been renewed to a design that makes it easy to understand.

product name	Volume/packing style	release date	Product features	Product images
For business “Cook Do” ＜For Japanese-style stir-frying of tofu and pork＞	1L bottle ×6	2024 7/24 (Wed)	In addition to the rich flavor of bonito broth, it is a Japanese-style menu seasoning made with sesame oil or miso to bring out the richness. It can be used for a variety of Japanese-style menus, including stir-fried tofu and pork. The amount equivalent to table salt is low (1 g/meal), and it is also designed to be suitable for steam convection cooking, and is useful for preparing daily menus such as school lunches for the elderly and industrial school lunches.
For business “Cook Do” flavoring paste (general purpose paste seasoning)	500g×12	2024 7/24 (Wed)	It is a paste-like seasoning based on chicken broth and blended with flavoring oils such as kogashi garlic oil and seasonings. Although it has a large capacity of 500g, it comes in a spout pouch that is easy to hold with one hand and is easy to squeeze out, and with this one bottle, you can easily and deliciously prepare Chinese food such as fried rice, soup, and stir-fried meat and vegetables.

product name	Volume/packing style	release date	renewal points	Product images
For business “Knorr quick Serve soup” ＜potage＞	420g bag ×20	2024 October onwards natural switching	By blending our own Mirepoix powder, which is made by slowly sautéing flavored vegetables in butter, we have achieved the complex and rich flavor and richness of vegetables. Just by dissolving it in boiling water, you can quickly prepare a large amount of soup.
For business “For Knorr lunch soup” ＜potage＞	Box of 30 servings ×8	2024 October onwards natural switching	By blending our own Mirepoix powder, which is made by slowly sautéing flavored vegetables in butter, we have achieved the complex and rich flavor and richness of vegetables. You can make a good individual meal soup by simply pouring hot water and stirring.
For business Ajinomoto Ⓢ	1kg bag x 12 20kg box	2024 October onwards natural switching	The global brand logo for the umami seasoning “Ajinomoto” has been renewed sequentially since 2023/10, and now the packaging design for the commercial “Ajinomoto Ⓢ” will also be renewed with a new logo.
For business “Hi Me”	1kg bag x 12	2024 November onwards natural switching	The product features “strong umami and deep richness” of the commercial “Hi-Me” will be renewed to a package design that is easy to understand.

Ajinomoto KK has opened an official LINE account to deliver useful information to professionals to create menus.