Original title: Exploring New Vehicle Entertainment Xiaopeng and Zuo Le promote exclusive music services to enhance car owners' experience Source: Tencent

“We think that in the in-car environment alone, the big screen on the car might replace the screen on the phone.” On November 22, the day of the Guangzhou Auto Show Media Day, Guo Bin, senior commercial director of Tencent Music Entertainment Group's Love Listening business line, said this during an interview.

In fact, with the development of automotive intelligent connectivity technology, users can do more and more things on the “big screen” in the car, and users' demand for in-car entertainment is also growing. Love to listen to Zhuole is a music service provider owned by Tencent Music. In recent years, it has also expanded the rich resources and practical experience it has accumulated in smartphone music services to the field of in-vehicle music services.

At the Guangzhou Auto Show, I like to listen to Zhuoluo mainly showcased cooperation projects with Xiaopeng Motor. The agreement reached between the two sides on in-vehicle entertainment services is to provide users with a better music experience on a safe basis.

“The design of a car entertainment app is actually not the same as a mobile app, because the mobile app mainly focuses on being immersive, which logically attracts users to use it for a long time, but this is not possible in the car, so we try to reduce the number of choices and operations on the app in the car, mainly through exchanges. “Deng Yao, head of Xiaopeng Motor's music business, said this when talking about the balance between entertainment and safety.

At the same time, the vehicle engine system has also added safety functions, including an intelligent reminder system for collaborative autonomous driving, which can provide users with fatigue reminders, distraction reminders, and lane change reminders.

Guo Bin believes that in the future, in-vehicle entertainment systems will be a larger market, and the two sides are also exploring commercial models that are easier for users to accept in in-car scenarios. “Different users also have diverse music needs. For different users, we may have different models to satisfy them. It may be a free model, or it may be a paid model.” Guo Bin said this.

Huang Yujia, product leader of the Kugou Business Line Hardware Division of Tencent Music Entertainment Group, believes that the ultimate goal is to make it easier for users to use. “Users can enjoy music seamlessly in various scenarios, so that music can be everywhere.”

Guo Bin said that in terms of the current in-car music usage scenario, it is completely possible to stop using a mobile phone. Through voice interaction, it is possible to access the Internet of music directly to the cloud through the car.

Furthermore, the in-car usage scenario is a complement to the mobile phone. Liu Yilin, vice president of Xiaopeng Motor Internet Center, pointed out that according to research results, most of the time users use the in-car entertainment system is at work and off work. Logically speaking, these two hours happen to be the stage where the phone listens to songs at low frequency, and the car will complement it very well.

It is worth mentioning that while being empowered through powerful copyright resources and professional music library management, etc., the “Car Music Cloud” solution also provides car manufacturers with tailored new song lists and hit lists according to their user characteristics, and gives partner manufacturers more room to play to create their own more personalized and differentiated music services, so that manufacturers can truly own their own music brands and music users.

This is the part that Xiaopeng Motor values the most. At the same time, the head of Xiaopeng Motor said, “I love listening to Zhuo Le, Tencent Music Group. It has a monthly activity of 800 million dollars. I think resolving the consistency of content with such a large user group will be the biggest improvement in user experience; second, the high-quality genuine music library that loves listening to Zhuole is currently one of the largest suppliers of digital music in China. Therefore, we need to build a stage through better hardware and a better in-car music experience. Of course, we must cooperate with the best suppliers on the market. ”