According to the Smart Finance app, Baozun E-commerce-W (09991) rose nearly 11%, with a 10.96% increase to HKD 6.68 as of publication.

On the news front, Baozun founder and chairman of Baozun Group, Mr. Qi Wengbin, recently stated in an interview with the media that GAP's transformation has reached the "midfield" stage since Baozun completed the acquisition of GAP's Greater China business in February last year, and it is expected to add 50 stores this year. In addition, Baozun E-commerce's 618 battle report this year showed that its performance across all channels was extraordinary, with the first store's sales exceeding one billion yuan in 15 seconds and 10 billion yuan in 7 minutes.

Tianfeng Securities previously pointed out that after 15 years of development, Baozun E-commerce's development has shifted from the "expansion" phase to the second growth stage of "professional operation", with directions including accelerating digital construction, expanding channel coverage, and speeding up investment and mergers and acquisitions. Baozun invests in clothing, luxury goods and related industrial chains, including high-end luxury consulting firm FullJet and fashion industry e-commerce solution provider Yishang. In addition, in early 2023, the company completed the acquisition of GAP China, adding to its brand management.