On July 2nd, Gelunhui reported that the secretary of Sichuan Swellfun responded to questions on an investor Q&A platform. An investor asked if the rumored more than 70% decline in sales for Sichuan Swellfun's official flagship store on JD.com during the 618 shopping festival, as shown in a screenshot along with varying declines for other baijiu brands, was true. The investor also asked about the current consumer environment for baijiu. Sichuan Swellfun replied that e-commerce is a strategic channel for the company and that during the 618 festival, Sichuan Swellfun's performance on e-commerce platforms exceeded the platform average as expected.
网传水井坊京东旗舰店618销售数据下降70%，公司回应
Rumors say that sichuan swellfun's jd.com store saw a 70% drop in sales during the 618 shopping festival, and the company has responded.
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