■Business description
2. Characteristics and strengths of the business model
The strengths of a good life ＜3796＞ can be broadly divided into 5. One is that they are developing vertical market-specific SaaS (vertical SaaS) specialized in specific industries. With this approach, it is possible to provide products that deeply respond to industry-specific needs. The second is a “SaaS-only” strategy, which makes it possible to concentrate on cloud-based services and provide efficient services to customers. Third, since we have adopted a multi-product strategy, we are able to provide a wide range of necessary systems in-house. Fourth, by focusing on rental management companies in particular, there is a point where services specific to the needs of specific segments are provided, various services are integrated onto a single SaaS platform, and seamless collaboration is realized. Fifth, products developed in-house are supported by engineers and sales teams familiar with the real estate industry. Thus, understanding of actual industry problems is deepened, and solutions suitable for customers can be proposed. It is thought to be a major differentiating factor against other companies in the same industry that develop real estate tech, such as Japan Information Creation ＜4054＞, GA Technologies ＜3491＞, and SRE Holdings ＜2980＞.
Conventional systems in the real estate industry have seen situations where the effects of IT have not been sufficiently demonstrated, such as individual web advertisement media and systems being used independently and information linkage is performed manually. In particular, confirmation of vacancy information for rental properties required individual confirmation with a management company, took time, and there was a problem that it was difficult to guarantee the accuracy of the information. In contrast, the company's cloud-based service is fully linked to the rental management system, updates property information in real time, and realizes seamless use of information. Through this system, rental management companies and brokerage companies can immediately grasp vacancy status, improving the accuracy and convenience of information between traders. With this technology, disadvantages faced by consumers have also been drastically reduced, and the company's services have become a differentiating factor in the real estate industry.
3. Competitive advantage through positioning
The company's service is also characterized by positioning, and it covers all business areas in real estate by adopting a multi-product strategy while developing vertical specialized services specialized in the real estate area. Since each service is on the cloud, it has taken a unique position that high overall optimality can be provided to client companies through seamlessly linked services. Looking at this characteristic from the viewpoint of stable business performance, it can be said that the company's strength is that it has a profit structure that is relatively difficult to be affected even in a phase where the economy declines, since all various operations corresponding to real estate transaction forms are developed as business areas.
Not only is know-how accumulated within the company by providing services, but it is a system where it is possible to share that know-how with the entire company and dig deeper, and it is an environment where it is easy to develop new services. A cycle has also been established for client companies to propose better services and improve quality. Furthermore, through feedback and requests from many user companies, various know-how is accumulated in-house, making it possible to make proposals with high added value, and it is also a differentiating factor from competitors.
4. market environment
While rapid progress in DX is expected in the real estate industry, digitalization efforts are required, particularly against the backdrop of the “2025 cliff” issue (from the “DX Report” announced by the Ministry of Economy, Trade and Industry in 2018). The company responds to market needs by utilizing digitalization promotion policies and developing new DX tools and providing consulting services, and business growth is expected. Meanwhile, although economic and population declines are market risks, the company is responding to this through a multi-product strategy. Also, the real estate market is currently booming, and high interest from overseas investors is also a tailwind, making it an opportunity for the company to expand its business.
(Written by FISCO Visiting Analyst Hiroshi Nakayama)