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マクロミル---M-Forceを子会社化、西口氏が戦略アドバイザーに就任

Macro Mill acquired M-Force as a subsidiary, and Mr. Nishiguchi became a global strategy advisor.

Fisco Japan ·  Jul 2 08:23

On the first day, Macromill <3978> announced that it has acquired all shares of M-Force and made it a subsidiary, and signed a contract with Kazuki Nishiguchi, the representative of Strategy Partners, to become a strategic adviser to the company. The company has been transforming its business model into a comprehensive marketing support company and has been partnering with companies with unique strengths in the data and consulting fields. As a 9segs certified partner company of M-Force, the company has been promoting various initiatives together.

The company has been promoting a transformation of its business model into a comprehensive marketing support company and has been partnering with companies with unique strengths in the data and consulting fields. As a 9segs certified partner company of M-Force, the company has been promoting various initiatives together.

The "9segs analyzer" offered by M-Force is a cloud tool that requires regular marketing research to be conducted. By following the thought process of professional customer understanding, essential customer analysis, strategic planning, and effect measurement can be conducted. The expansion of its awareness redefines the value generated by research and enhances its significance, and its sales expansion is directly related to the expansion of the company's marketing research sales.

By appointing Nishiguchi as a strategic adviser to the company and utilizing Nishiguchi's concepts such as "9segs," the company aims to strengthen its marketing support functions for client companies, promote their utilization for overseas expansion, and expand their brand value and market presence.

In the future, the company aims to expand its business using "9segs (R)," which enables customer-centric marketing, and its core indicator, "NPI (R): Next Purchase Intention."

The translation is provided by third-party software.


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