Investors with a lot of money to spend have taken a bullish stance on Booking Holdings (NASDAQ:BKNG).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.
So how do we know what these investors just did?
Today, Benzinga's options scanner spotted 33 uncommon options trades for Booking Holdings.
This isn't normal.
The overall sentiment of these big-money traders is split between 57% bullish and 6%, bearish.
Out of all of the special options we uncovered, 4 are puts, for a total amount of $332,720, and 29 are calls, for a total amount of $1,641,894.
What's The Price Target?
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $2000.0 and $4200.0 for Booking Holdings, spanning the last three months.
Insights into Volume & Open Interest
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Booking Holdings's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Booking Holdings's whale trades within a strike price range from $2000.0 to $4200.0 in the last 30 days.
Booking Holdings Call and Put Volume: 30-Day Overview
Biggest Options Spotted:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | PUT | TRADE | NEUTRAL | 01/17/25 | $122.0 | $110.1 | $116.16 | $3500.00 | $232.3K | 54 | 0 |
| BKNG | CALL | TRADE | BEARISH | 01/17/25 | $1974.0 | $1956.8 | $1960.0 | $2000.00 | $196.0K | 258 | 0 |
| BKNG | CALL | TRADE | NEUTRAL | 01/17/25 | $1215.0 | $1204.3 | $1210.0 | $2800.00 | $121.0K | 261 | 2 |
| BKNG | CALL | TRADE | BULLISH | 01/17/25 | $1208.5 | $1191.9 | $1205.0 | $2800.00 | $120.5K | 261 | 3 |
| BKNG | CALL | TRADE | BULLISH | 01/17/25 | $1205.0 | $1196.1 | $1205.0 | $2800.00 | $120.5K | 261 | 1 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
After a thorough review of the options trading surrounding Booking Holdings, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
Current Position of Booking Holdings
- With a volume of 51,535, the price of BKNG is down -1.36% at $3907.74.
- RSI indicators hint that the underlying stock may be approaching overbought.
- Next earnings are expected to be released in 31 days.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.