Qualcomm recently became the new shirt sponsor of Manchester United Football Club. This strategic move not only demonstrates its ambition in the personal computing field but also signals the advancement of the Snapdragon brand towards a wider consumer base. This California chip giant is investing in soccer, the most popular sport in the world, teaming up with top Premier League clubs to enhance brand awareness on the world stage. Qualcomm believes that a home game of Manchester United can bring it as much exposure as advertising during the Super Bowl. Snapdragon, as Qualcomm's chip brand, has been primarily associated with smartphone processors over the past two decades, but now it is stepping onto a broader stage. Qualcomm is making efforts to break into the personal computer market and hopes to promote its brand deeply through the successful "Intel Inside" marketing campaign of Intel. Although Qualcomm and Manchester United have not disclosed the specific scale of the sponsorship agreement, it is reported that the annual sponsorship is worth more than 76 million US dollars, much higher than the current sponsor TeamViewer SE's 47 million pounds. Manchester United's commercial director, Florence Raffray, said that the three-year agreement also includes a two-year renewal option and allows the club to create interactive experiences for fans with technology. Qualcomm also improved Wi-Fi service at Old Trafford Stadium and plans to provide virtual experiences such as enhanced reality to attract its vast global fan base. Don MacDougall, Qualcomm's chief marketing officer, emphasized that sponsoring Manchester United's jersey demonstrates the company's determination to enhance the Snapdragon brand's recognition and is part of its broader effort to establish brands in personal computers and other fields. With strong support from Microsoft, Qualcomm is re-entering the personal computer market, claiming that its chips can bring longer battery life and integrated artificial intelligence functions to devices. However, it is crucial for Qualcomm to convey these advantages to consumers, especially those who may use Qualcomm technology but are unfamiliar with the brand. Although Intel has nearly 80% of the market share in the personal computer processor market, Qualcomm believes that through innovation in its products and cooperation with Manchester United, it can challenge Intel's market position. Don MacDougall, who previously worked for Intel, knows that outstanding products alone are not enough to ensure success. Qualcomm must strive to win in the field of laptop computer chips. The new jersey will be unveiled in a video by former Manchester United player Eric Cantona. In addition, Qualcomm and Manchester United plan to launch more technology-based products for fans in the future, including team-related applications, smart devices, online experiences, or other technology-driven innovations. This collaboration could leverage Qualcomm's expertise in chip technology and mobile communications with Manchester United's global popularity and fan base to create unique technology solutions or enhance fan experiences. Manchester United is reportedly playing three games in the United States this summer, including a game in San Diego, where Qualcomm is headquartered, which will further deepen the cooperation between the two parties.
According to Finance app Cnfol, Qualcomm recently became the new shirt sponsor of Manchester United Football Club. This strategic move not only demonstrates its ambition in the personal computing field but also signals the advancement of the Snapdragon brand towards a wider consumer base.
This California chip giant is investing in soccer, the most popular sport in the world, teaming up with top Premier League clubs to enhance brand awareness on the world stage. Qualcomm believes that a home game of Manchester United can bring it as much exposure as advertising during the Super Bowl.
Snapdragon, as Qualcomm's chip brand, has been primarily associated with smartphone processors over the past two decades, but now it is stepping onto a broader stage. Qualcomm is making efforts to break into the personal computer market and hopes to promote its brand deeply through the successful "Intel Inside" marketing campaign of Intel.
Although Qualcomm and Manchester United have not disclosed the specific scale of the sponsorship agreement, it is reported that the annual sponsorship is worth more than 76 million US dollars, much higher than the current sponsor TeamViewer SE's 47 million pounds.
Manchester United's commercial director, Florence Raffray, said that the three-year agreement also includes a two-year renewal option and allows the club to create interactive experiences for fans with technology. Qualcomm also improved Wi-Fi service at Old Trafford Stadium and plans to provide virtual experiences such as enhanced reality to attract its vast global fan base.
Don MacDougall, Qualcomm's chief marketing officer, emphasized that sponsoring Manchester United's jersey demonstrates the company's determination to enhance the Snapdragon brand's recognition and is part of its broader effort to establish brands in personal computers and other fields.
With strong support from Microsoft, Qualcomm is re-entering the personal computer market, claiming that its chips can bring longer battery life and integrated artificial intelligence functions to devices. However, it is crucial for Qualcomm to convey these advantages to consumers, especially those who may use Qualcomm technology but are unfamiliar with the brand.
Although Intel has nearly 80% of the market share in the personal computer processor market, Qualcomm believes that through innovation in its products and cooperation with Manchester United, it can challenge Intel's market position. Don MacDougall, who previously worked for Intel, knows that outstanding products alone are not enough to ensure success. Qualcomm must strive to win in the field of laptop computer chips.
The new jersey will be unveiled in a video by former Manchester United player Eric Cantona. In addition, Qualcomm and Manchester United plan to launch more technology-based products for fans in the future, including team-related applications, smart devices, online experiences, or other technology-driven innovations.
This collaboration could leverage Qualcomm's expertise in chip technology and mobile communications with Manchester United's global popularity and fan base to create unique technology solutions or enhance fan experiences. Manchester United is reportedly playing three games in the United States this summer, including a game in San Diego, where Qualcomm is headquartered, which will further deepen the cooperation between the two parties.