Zhixun Finance and Economics learned that a deep analysis by Goldman Sachs shows that generative AI will affect the online consumption habits of many sub-industries, including digital advertising, e-commerce, cloud computing, online tourism, entertainment, education, and online dating.

In the initial stage, major cloud providers may benefit most from widespread consumer adoption of artificial intelligence.

Goldman Sachs said in its report on "Generative AI Part VI: Examining the Consumer Internet Landscape": "Over the next two years, we expect capital spending intensity to increase for super-large scale enterprises, including "internet plus-related", with total capital expenditures increasing from $84 billion in 2023 (17% of total revenue) to $140 billion in 2025 (22% of total revenue), as super-large scale enterprises continue to seek opportunities and hope to meet customers' higher performance computing needs. "$Amazon (AMZN.US)$AWS and Azure have become one of the top three global market players with a market share of 7.7%, and a year-on-year growth rate of as high as 92.6%.$Meta Platforms (META.US)$ and $Alphabet-C (GOOG.US)$/$Alphabet-A (GOOGL.US)$...total capital expenditure will increase from 84 billion U.S. dollars (17% of total revenue) in 2023 to 140 billion U.S. dollars (22% of total revenue) in 2025 as super-large scale enterprises continue to seek opportunities and hope to meet customers' higher performance computing needs."

The report stated: "The returns on these investments will form over time, but we see cloud providers as the direct beneficiaries of the shift to artificial intelligence since they create revenue from these workloads. "

Goldman Sachs expects that the internet driven by generative AI will change how consumers interact in countless online environments, especially with the rise of more capable AI assistants.

Goldman Sachs said: "In the long run, we do see potential for new devices (AR/VR glasses and headsets, as well as other wearable devices) and AI assistants to be integrated into these devices, supplementing or replacing mobile devices as consumers' primary internet access points (similar to how mobile devices replaced personal computers)."

New revenue models are likely to emerge. For example, generative AI tools can expand the potential of creator economies. Data authorization for model building will also grow, like the trade between Google and Amazon. Offering advanced AI capabilities is another revenue stream.$Reddit (RDDT.US)$Offering advanced AI features is another revenue channel.

The online shopping model will also change. Browsing and manually scrolling through products will be largely replaced by AI assistants or algorithms, which will directly guide shoppers to purchase specific products.

The report found that "as the discovery process is outsourced to artificial intelligence, suppliers of content, products, services, etc. may lose direct contact with consumers. "

Several companies have already launched generative AI shopping assistants such as Amazon's Rufus, Chegg's Gift Mode, Duolingo's Magical Listings, and Instacart's Ask Instacart.$Etsy Inc (ETSY.US)$...Gift Mode, ...$eBay (EBAY.US)$...Magical Listings, and ...$Instacart(Maplebear) (CART.US)$...Ask Instacart.

As AI assistants and integrated AI applications emerge, search behavior will also change.

The report states: "While it is too early to judge the long-term development of search, we believe that given Google's competitive advantages in existing user and publisher scale, unique data, AI capabilities, and infrastructure, Google is in a favorable position to take advantage of this early shift to AI. "

The introduction of AI-assisted teachers has changed learning platforms such as Chegg, Duolingo and others.$Chegg (CHGG.US)$ and $Duolingo (DUOL.US)$Trade

Finally, the report found that online dating applications may also undergo a complete transformation. Examples include generative AI writing pickup lines or conversations, establishing dating profiles, acting as dating coaches, and even writing breakup messages.

Editor/Somer