Zhixin Finance APP News, Changjiu (06959) announced that it has signed a strategic cooperation framework agreement with Beijing Gaokeshuju Technology Co., Ltd. (Gaokeshuju) on June 28, 2024.

According to the strategic cooperation framework agreement, the Group and Gaokeshuju will carry out the following cooperation (including): (i) In terms of intelligent marketing, the Group and Gaokeshuju will jointly research and sort out the characteristics of the new automobile and new energy market, formulate corresponding marketing strategies and marketing chains, and use technical means to comprehensively improve the marketing conversion rate and efficiency; (ii) In terms of intelligent risk control and intelligent network development, the Group and Gaokeshuju will take intelligent risk control and intelligent network development as the main innovation scene of the joint laboratory, and jointly develop innovative solutions for data, algorithms, and scene integration; and (iii) In terms of creating data products, the Group and Gaokeshuju will jointly create relevant products for the dealer ecosystem benchmark platform around data such as inventory, transactions, policies, and automobile consumers, and provide support for business decisions of auto manufacturers and dealer groups.

The announcement stated that the signing of the strategic cooperation framework agreement will help the Group promote the digitization and intelligentization strategy. The Group and Gaokeshuju can use such cooperation to jointly create automotive AI+ and data+-based intelligent products, explore new business tracks. At the same time, through cooperation with Gaokeshuju, the Group can fully apply data and intelligent technology in its existing business, which is conducive to promoting business upgrading and strategic transformation.

The Board believes that the signing of the strategic cooperation framework agreement will help the Group to expand its business portfolio by leveraging Gaokeshuju's advantages, resources, and experience, and break through the business in areas including but not limited to automotive digitization and intelligence, thereby expanding sources of business and strengthening the sustainability of business growth, and maximizing the business value and shareholder interests of the Company. Therefore, the signing of the strategic cooperation framework agreement is in line with the overall interests of the Company and its shareholders.

It is reported that Gaokeshuju is a platform and solution provider that focuses on automotive consumer data, and uses AI and big data technology to achieve intelligent decision-making. It has built nearly 20 intelligent solutions covering marketing, sales, service, and R&D and services major domestic OEMs and dealer groups. As of the announcement date, Gaokeshuju is indirectly controlled by Digital China Group Co., Ltd. (a company listed on the Shenzhen Stock Exchange (stock code: 000034)).