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Rakuten, Inc. (hereinafter "Rakuten"), which operates the flea market app "Rakuma" that is currently growing in popularity, has announced the results of a survey on "appraisal services for flea market apps."

On the "Rakuma appraisal service" (note 3), which provides users who purchase items with the service of inspecting (note 2) their items as needed, jointly provided by "KOMEHYO Co., Ltd. (hereinafter referred to as "KOMEHYO"), the number of users has increased about 2.3 times compared to November, December of last year and March, April of this year after comparison (note 4), and it has been found that the occurrence rate of items judged as "out-of-standard" with a suspected authenticity due to the inspection has been decreasing. This time, a survey on "appraisal services for flea market apps" was conducted on 3,717 "Rakuma" users, revealing changes in user behavior. In this survey, users were asked about appraisal services in general in flea market apps, not limited to the "Rakuma appraisal service," to investigate user awareness in the flea market app market as a whole.

■ Awareness of appraisal services in flea market apps is 49.2%
When asked about "awareness of appraisal services in flea market apps", about half of the users (49.2%) answered that they knew about it. As a result, it was found that half of the users were still unaware of appraisal services, suggesting that there is still room for further service expansion.

■ Users who "know" about appraisal services in flea market apps have had 12 points more experience purchasing luxury goods in flea markets than those who "don't know."
Next, we asked 1,827 users who answered "knowing" about flea market appraisal services and 1,890 users who answered "not knowing" about them about the places (shops) where they had purchased used luxury goods in the past. Among them, the users who answered "flea markets" were 54.6% for "knowing" and 42.6% for "not knowing," indicating that users who "know" about appraisal services have had 12 points more experience purchasing used luxury goods in flea markets than those who "don't know."

In addition, among those who answered that they had purchasing experience both in physical stores, e-commerce, etc. and "others," 18.1% answered "knowing" and 16.9% answered "not knowing." Furthermore, when asked why they did not purchase on flea market apps, those who "knew" answered that the most common reason was "cannot directly see the condition" (38.6%), while those who "did not know" answered that the most common reason was "concerns about counterfeit and imitation products" (37.2%).

■ The awareness of "appraisal services" leads to an awareness change when listing items; "I will refrain from posting suspicious items as much as possible" (about 31%) was the most common response.
Next, we asked users who answered "yes" to the question "Have you ever listed luxury goods on flea market apps?" if their listings were affected by becoming aware of the appraisal service provided by the flea market app. The most common response was "I will refrain from posting suspicious items as much as possible" (30.8%). This shows that the presence of an appraisal service has led to sellers being more careful about posting items. Furthermore, the second most common response was "I can list anything with peace of mind because it can be appraised" (26.0%), suggesting that the appraisal service has a positive effect on the sellers as well.

"Rakuma" will continue to contribute to the realization of a circular economy through transactions involving individuals and businesses, and will strive to provide users with high-quality services and added value by building new platforms.

(Note 1) Reuse Economy Newspaper "2023 Used Market Databook," Brand and Jewelry Division.
(Note 2) Refers to the inspection of products handled by KOMEHYO, based on past data, into "standard" and "out-of-standard" items.
(Note 3) Trial service started in September 2023, full-scale service started in January 2024.
(Note 4) Compared the total number of "Rakuma appraisal service" applications in November and December 2023, January and February 2024, and March and April 2024 on Rakuma.

■ Overview of the"Flea Market Appraisal Service Survey"
Survey participants: "Rakuma" users.
Sample size: 3,717 samples.
Survey period: Thursday, May 16, 2024 - Wednesday, May 22, 2024.
Research conducting organization: "Rakuten Rakuma."

Overview of "Rakuma Appraisal Service":

- Content: Users who purchase a product on "Rakuten Rakuma" can apply for a free appraisal service for their product through the transaction screen, if they wish to have their product appraised (the purchaser is responsible for the round-trip shipping fee to the appraisal location).
- Target categories: Brand bags, clothing, watches, etc. (20 or more categories and over 400 brands).
* However, some products may be deemed unable to be appraised due to their condition.
- Quality inspection: Conducted by "KOMEHYO", the No. 1 brand reuse company. The quality inspection is backed by abundant data from handling 1.7 million products per year, and achieves a speed of inspecting and returning over 70% of products on the day of arrival for the "Rakuma Appraisal Service."
- Related URL:https://fril.jp/ts/guide/authenticity/
- Thoughts on "Rakuma Appraisal Service" by "Rakuten Rakuma":https://fril.jp/ts/guide/authenticity_message/
* To use the service, it is necessary to be before the "transaction evaluation."

About the flea market app "Rakuten Rakuma:"
"Rakuten Rakuma" was born in February 2018 by integrating "Furima," Japan's first flea market app launched in July 2012, and "Rakuma," which was operated by Rakuten. By expanding the "circle of circulation" that allows products to be circulated without being thrown away through the power of connection and building an EC world where anyone can easily participate, we aim to revitalize the circulation market and contribute to the realization of a circular society.

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