Kuaishou (01024.HK) announced that it became the short video and live streaming strategy partner of the 2024 Saudi Arabia Esports World Cup. Kuaishou will broadcast the event and release content such as highlights, behind-the-scenes, and player stories.

The Saudi Arabia Esports World Cup will be held in Riyadh, the capital of Saudi Arabia from July 3 to August 25. Kuaishou stated that it will produce corresponding derivative activities and live content around the event brand, and attract more users to pay attention to the event through more cross-border attempts.