According to local media reports, ke holdings' subsidiary Beihaojia has appeared in the Guangzhou land auction market for the first time.

In response, ke holdings stated to the media that Beihaojia is currently in the business exploration stage, focusing on suitable projects and cooperation opportunities in first and second-tier cities. Beihaojia's positioning is a data-driven residential development service platform, with the core concept of consumer-to-producer, and collaborates with partners and customers to build products and services, promoting the upgrading of the housing supply side.