Intelligent Finance and Economics APP learned that Chabaida (02555) rose more than 6% in the afternoon. As of press time, it rose 4.27% to HKD 12.22, with a turnover of HKD 4.45 million.
In recent days, Chabaida announced its overseas market expansion results on its official Weibo account. As of now, Chabaida has landed in 4 cities with 8 stores overseas, including 4 in South Korea, 2 in Thailand, and 2 in Australia. Previously, Chabaida stated that there is enormous potential in the new-style tea drink market overseas and plans to prioritize expanding in the Southeast Asian market.
Guotou Securities pointed out that in recent years, the growth rate of the tea drink industry has slowed down, competition has intensified, and the industry has gradually entered the stage of individual differentiation. Huafu Securities pointed out that the domestic market has limited expansion space, and going abroad has become an inevitable choice to expand. It is expected that by 2030, the overall store opening space in Southeast Asian region will reach nearly 200,000. Europe and South Korea, as a potential market, can be the second choice for the tea drink brand to go abroad.