According to the WiseNews APP, Prada (01913) is up more than 4%. As of press time, it is up 4.34% and reported at HKD 58.9 with a turnover of HKD 17.887 million.

HSBC research report pointed out that Prada stands out in the highly competitive market, providing better execution and management upgrade for its two major brands. Among the luxury groups covered by the bank, Prada is the only company that the bank expects to expand profit this year. The bank believes that combining scale and precise execution will produce better results, and it is expected that Miu Miu will maintain outstanding performance while the core brand of Prada may increase its market share in the next few quarters.

Macquarie pointed out that driven by the Japanese market, Prada's growth momentum in the second quarter of 2024 is expected to be resilient. Considering the adverse effects of forex, the revenue forecast for the first half of 2024 is adjusted by 11%. The bank pointed out that with increased advertising investment in the first half of the fiscal year, the operating profit margin is expected to expand by 0.6 percentage points year-on-year, driving a 14% increase in operating profit in the first half of the fiscal year, and an expected acceleration to 21% in the second half. The bank cited optimistic long-term growth prospects for the luxury sector from the management, and will prioritize increasing market share as a short-term goal.