June 26, 2024.
Issuer: Shiseido Japan Co., Ltd., Shiseido Company, Limited Sponsored American Depositary Receipt (ADR).
Commodity and brand.
Majolica Majorca has released the Dramatic Essence Liner in total of six colors (three standard colors and three limited edition colors)!
On sale from June 26 to July 21, 2024 (Sunday). *Some limited quantity sales only*
Shiseido will release "Dramatic Essence Liner" (all 6 products: reference sales price of 1,400 yen (tax included)) a pencil eyeliner that can draw fine, stable liquid-like lines and maintains a finish that lasts all day long *1 on July 21, 2024 from the total makeup brand "MAQuillAGE". *Some limited quantity sales only*
*Price is a reference retail price (may vary by store).
MAQuillAGE's "Dramatic Essence Liner" is an eyeliner pencil that has improved its smooth and stable feel as well as its smudge-free durability compared to the conventional MAQuillAGE products.
It has adopted a silky smooth feeling that is resistant to smudging for a long time with its unique"skin-reducing proof formula".
-Multi-proof effect (strong against sweat, water, sebum, rubbing) *Only three standard colors available
It contains 5 types of eye care oils *2 and hyaluronic acid (moisturizer) that moisturizes and gives moisture to the eye edges while wearing it.
[Product list]
MAQuillAGE Dramatic Essence Liner Cartridge [Standard/Limited Quantities]
0.1g 6 shades in total (3 standard shades and 3 limited shades) 1,400 yen (tax included)
*Price is a reference retail price. (May vary by store).
*1 Reference: Lasts for up to 13 hours with standard 3 shades (Data already acquired) *Effects may vary for each individual
*2 Camellia oil, Shea oil, argan oil, macadamia nut oil, and benibana oil (moisturizing)
[Background of Release and Product Features]
The "Dramatic Essence Liner" combines five eye care oils*2 and smooth touch powder with a "skin-reducing proof formula" that makes it possible to create fine, stable liquid-like lines with a pencil that are resistant to smudging and last for a long time. It is strong against sweating, water, sebum, and rubbing.
In addition, there are three standard colors that are easy to use: black, brown, and a trendy reddish nuance color, and three limited colors that reflect summer trends and are expressed in a package design that embodies the concept of "creamy gelato". It will be available in all six colors. The limited colors are designed to give a feeling of excitement from the moment you take them in your hands.
[Reference] About the"skin-reducing proof formula" and the ingredients included
We have adopted the 'skin coverage proof formula,' which combines a smooth writing feel that melts on the skin and a multi-proof effect that is resistant to sweat, water, and sebum and is also strong against friction.
When applying to the eye area, the skin coverage color base, which contains five types of eye care oils*2 that give moisture to the eye area, melts at body temperature to spread smoothly without burdening the eyelids and gently adheres to the skin. Additionally, the newly formulated smooth touch powder also supports a smooth writing feel.
After application, the multi-proof polymer coats the surface and keeps a beautiful finish that is unlikely to bleed.
Please see the release PDF for detailed product information.
*The content contained in this release is accurate at the time of announcement, and may differ from the latest information. Please note.