On the 24th, Katou Kouichirou Leo, representative director and CEO of the successful internet advertising agency 9235, announced his selection as the final judge for the 39th All-Japan DM Award, hosted by Japan Post.
The 'All-Japan DM Award' is hosted by Japan Post (6178) and operated by the Japan Advertising Council. It awards excellence in 'direct mail (DM)' in categories such as 'response planning and creative.' Through evaluating and awarding DM, it aims to improve DM planning and expression techniques, introduce the role and effectiveness of advertising media, and spotlight the advertisers and creators of DM. The goal is for DM as a media to become widely recognized and familiar to many people.