According to the Zhītōng Cáijīng app, Baozun e-commerce (09991) rose more than 5% during the final trading session, closing at 6.29%, to HKD 6.25 per share.

On the news front, on June 21, Baozun e-commerce released the 618 sales performance report. The first shop sold over CNY 100 million in 15 seconds and over CNY 1 billion in 7 minutes. There are a total of 3 stores on the platform with sales of more than CNY 1 billion, 21 stores with sales of more than CNY 100 million, and 132 stores with sales of more than CNY 10 million. At the same time, the number of stores with sales that exceeded last year has reached 196, of which 39 stores have a sales growth rate exceeding 100% compared with the same period last year, and 21 stores have a sales growth rate exceeding 200% compared with the same period last year.

In addition, HTSC pointed out that in 1Q24, Baozun e-commerce's revenue and profit were better than VA's expectations. The company is actively exploring new business models, such as exploring exclusive distribution cooperation with overseas brands in China to achieve high-quality development and transformation of e-commerce business. The bank pointed out that in terms of e-commerce business, the increase in content demand from brand owners drives robust growth in digital marketing and technology service revenue. In terms of brand management business, the gross margin has improved healthily, and the company is committed to optimizing store performance and customer experience.