According to internal media reports, Miniso (09896.HK) flagship store recently settled on Champs-Elysées in Paris, France. It is reported that the store achieved a revenue of 576,800 yuan RMB on the first day of opening, once again setting its overseas single-day revenue record. The store has over 3,000 minimum stock keeping units (SKUs), with IP products accounting for over 80%, and setting up multiple IP product zones such as Sanrio, Disney, BT21, Barbie and Snoopy to continue expressing the combination of "super IP" and "super store" spatial innovation.
Group Chairman and CEO Ye Guofu said that the "super store" created by Miniso on Champs-Elysées in Paris this time has an area of 800 square meters, which is the largest store of the company in France and even Europe, and has become an important part of the company's expansion into the European market. In the next few years, the European market will be a key point for the company's overseas development, and the goal is to achieve a scale of thousands of stores in Europe five years later.
As of the end of March this year, Miniso has built a retail network of over 6,600 stores in 111 countries and regions around the world, of which nearly 2,600 are in overseas markets, accounting for more than one-third, covering global famous city core commercial circles such as New York, Los Angeles, Paris, London, Sydney, etc.
Miniso's stock price is currently at 38.6 yuan, down 2.89%, trading 1.8566 million shares, involving 72.4746 million yuan.