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“共度好时光,热爱不散场” 中国太保与第26届上海国际电影节品牌合作圆满收官

"Sharing good times, love never ends" China Pacific Insurance successfully concludes its brand partnership with the 26th Shanghai International Film Festival.

China Investors ·  Jun 25 11:57

On June 23rd, the 26th Shanghai International Film Festival, the hottest light and shadow feast of summer, successfully came to an end, with a duration of 10 days. The Shanghai International Film Festival is China's first and only international A-level film festival recognized by the International Federation of Film Producers Associations, and is one of the 15 international A-level film festivals around the world, together with the Cannes International Film Festival, Venice International Film Festival and Berlin International Film Festival. As the official co-sponsor of the film festival, China Pacific Insurance's brand advertisements and the trailer for the documentary 'Confidence' produced jointly with SMG Documentary Center were shown on the big screens of 47 cinemas across Shanghai, kicking off over 1650 film screenings and reaching over 49.5 million people. In addition to the public-facing elements of China Pacific Insurance, China Pacific Property Insurance, Life Insurance, Asset Management, and Health Insurance have also prepared group welfare tickets for customers, employees, salespeople, and channel partners in Shanghai institutions, and carried out atmosphere decoration and selfie designs at major cinemas in Nanjing West Road and Lujiazui commercial circles, inviting more partners to participate in this light and shadow event and leaving behind beautiful moments for China Pacific Insurance and the film festival. "This is my first time attending the Shanghai International Film Festival. The movie is very good and I thank China Pacific Insurance for giving me a wonderful night," said Ms. Wu, a customer of China Pacific Insurance. "Thanks to the company for providing a platform to showcase the value of the China Pacific Insurance brand and help us better serve our customers," said Ms. Yang, a marketing partner of China Pacific Insurance. For a long time, China Pacific Insurance has been paying attention to the increasing spiritual and cultural needs of the public, and has been continuously creating a cultural ecosystem with China Pacific characteristics. China Pacific Insurance has cooperated with the Shanghai Symphony Orchestra for 15 years to create the 'Music Travels Around the World' symphony customer event, which is loved by customers and has established a deeper spiritual connection with more audiences who love symphony music; it has also cooperated with Shanghai Disneyland, China Fashion Week and other events to boldly try to break through the boundaries and give the brand more vitality with expressions that are more closely related to young audiences... This cooperation with the Shanghai International Film Festival is another successful attempt by the China Pacific Insurance brand to collaborate with high-quality cultural IPs. While promoting the spread of film culture through the China Pacific Insurance platform, it has also enhanced the brand recognition and style of China Pacific Insurance by carrying out characteristic activities and promoting the coordinated development of the industry and business.The Shanghai International Film Festival is China's first and only international A-level film festival recognized by the International Federation of Film Producers Associations.Like the Cannes International Film Festival, Venice International Film Festival and Berlin International Film Festival, the Shanghai International Film Festival is one of the 15 international A-level film festivals around the world.The Shanghai International Film Festival is one of the 15 international A-level film festivals around the world.

As the official co-sponsor of the film festival, China Pacific Insurance's brand advertisements and the trailer for the documentary 'Confidence' produced jointly with SMG Documentary Center were shown on the big screens of 47 cinemas across Shanghai, kicking off over 1650 film screenings and reaching over 49.5 million people.The documentary 'Confidence'The trailer for the documentary 'Confidence'47 cinemaswas shown on the big screens of 47 cinemas across Shanghai,over 1650 film screeningsover 1650 film screeningsreached over 49.5 million people.

In addition to the public-facing elements of China Pacific Insurance, China Pacific Property Insurance, Life Insurance, Asset Management, and Health Insurance have also prepared group welfare tickets for customers, employees, salespeople, and channel partners in Shanghai institutions, and carried out atmosphere decoration and selfie designs at major cinemas in Nanjing West Road and Lujiazui commercial circles, inviting more partners to participate in this light and shadow event and leaving behind beautiful moments for China Pacific Insurance and the film festival.

"This is my first time attending the Shanghai International Film Festival. The movie is very good and I thank China Pacific Insurance for giving me a wonderful night," said Ms. Wu, a customer of China Pacific Insurance.

"Thanks to the company for providing a platform to showcase the value of the China Pacific Insurance brand and help us better serve our customers," said Ms. Yang, a marketing partner of China Pacific Insurance.

For a long time, China Pacific Insurance has been paying attention to the increasing spiritual and cultural needs of the public, and has been continuously creating a cultural ecosystem with China Pacific characteristics. China Pacific Insurance has cooperated with the Shanghai Symphony Orchestra for 15 years to create the 'Music Travels Around the World' symphony customer event, which is loved by customers and has established a deeper spiritual connection with more audiences who love symphony music; it has also cooperated with Shanghai Disneyland, China Fashion Week and other events to boldly try to break through the boundaries and give the brand more vitality with expressions that are more closely related to young audiences...

This cooperation with the Shanghai International Film Festival is another successful attempt by the China Pacific Insurance brand to collaborate with high-quality cultural IPs. While promoting the spread of film culture through the China Pacific Insurance platform, it has also enhanced the brand recognition and style of China Pacific Insurance by carrying out characteristic activities and promoting the coordinated development of the industry and business.

The translation is provided by third-party software.


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