Disney (DIS.US) and Pixar's "Incredibles 2" may be the first movie to break the $1 billion global box office mark since Warner Bros.' "Barbie."
As of Sunday, the global box office for the animated feature has reached $724.4 million, making it the highest-grossing film of 2024. Warner Bros. and Legendary Entertainment's "Dune 2" previously held this year's box office record with $711.8 million.
"Incredibles 2" has not yet been released in Japan. In 2015, the global box office for the first film, "Incredibles," was $850.5 million, with Japan contributing nearly $33 million.
Comscore Senior Media Analyst Paul Dergarabedian said: "As a global phenomenon, it has attracted viewers far beyond families and children, and its message resonates and resonates in all cultures and languages. In "Incredibles 2," a rare box office sprinter and marathoner," it's a perfect candidate for the billion-dollar club."
Although Disney's 2022 film, "Avatar 2," has grossed over $2 billion, the company's Pixar studio hasn't seen a film reach this benchmark since 2019's "Toy Story 4."
After the outbreak of the epidemic, Walt Disney Animation and Pixar are working hard to regain their box office position. Part of the reason for this difficulty is that Disney chose to release a few animated features directly on the streaming service Disney+ during theater closures and even when theaters reopened.
Prior to "Incredibles 2," Pixar or Walt Disney Animation had not had a global box office of more than $480 million for a Disney animated film since 2019.
The film earned $100 million domestically last weekend, a rare decline of 35% from its opening weekend. Generally, box office revenue from the first weekend to the second weekend of a film decreases by 50% to 70%.
With this feat, "Incredibles 2" becomes one of only seven movies to gross over $100 million in its second week at the box office. The other five Disney movies are "Star Wars: The Force Awakens," "Avengers: Endgame," "Avengers: Infinity War," "Black Panther," and "The Avengers." The other is Universal's "Jurassic World."
"Incredibles 2" earned $100 million in weekday box office revenue from Monday to Thursday.
Shawn Robbins, founder and boss of Box Office Theory, said,"The performance of 'Incredibles 2' is the culmination of many things." "A meaningful story that people of all ages and backgrounds can feel, a love for the original film, the traditional brand appeal of Disney and Pixar, the suppressed demand for family films, a two-hour screening time that is ideal for consumers, school breaks, and the unbearable heat wave that made many people enter an air-conditioned entertainment venue, all contributed to this box office storm."
According to EntTelligence, this film has a high proportion of family audiences. At its domestic premiere, family audiences accounted for more than 70% of ticket buyers. After the outbreak of the epidemic, these moviegoers have not been fully serviced because many family-friendly films have gone directly to streaming or have been replaced on the calendar due to theater closures or production shutdowns.
Last year, these audiences flocked to Universal's "Super Mario Bros. The Movie," which grossed more than $1.36 billion worldwide.
"Incredibles 2" also attracted a teenage audience, with 14% of viewers aged 13 to 17. In recent years, this younger generation has been largely absent from the market.
As the future of moviegoers, this group is particularly important to the film industry. Getting them back to the big screen has become the top priority of movie companies and theater operators.
Robbins said,"A sensational performance is what theater owners need." Due to delays in release caused by last year's labor strike, they lacked event-level releases when the summer began in May. It is usually not until the middle of June that such high box office results can be seen, but with the continued health of "Jedi: Life and Death," it is likely to signal the kind of great success the industry hopes to achieve with several high-potential films that start in the second half of this year. "