■Medium-term Management Plan
1. Implementing the corporate philosophy
As the cloud PBX market expands, Prodelight ＜5580＞, which is a pioneer, has continued to grow mainly in recurring revenue. Currently, target targets have also expanded due to updates to “INNOVERA”, introduction of “partner programs,” and provision of services utilizing AI. Taking this opportunity, the company took advantage of its corporate philosophy “Daily Challenge” and its mission “Connect More from Now on.” In order to put it into practice, as one of the few cloud PBX “manufacturers” in Japan, they set out the idea of leading the industry by promoting “telephone DX” while inheriting the good telephone culture up until now. We aim to be a leading company for next-generation telephone systems by crossing the barrier between landline phones and mobile phones, improving user convenience.
The target is operating profit of 340 million yen for the fiscal year ending 2026/8
2. Medium-term management plan
Therefore, the company formulated a medium-term management plan and business strategy in line with listing on the Tokyo Stock Exchange Growth Market. According to the medium-term management plan, it is planned to achieve high growth of 2,751 million yen (3-year average growth rate of 11.1%) and operating income of 340 million yen (38.0% same period) for the fiscal year ending 2026/8. As a growth scenario, while aiming for sales growth by continuing strong sales of system services and line services, we aim for growth in operating profit that exceeds sales growth due to an increase in the sales composition ratio of highly profitable services such as “INNOVERA,” a steady increase in recurring rates, and progress in the application of terminals. There are risks that are generally anticipated, such as intensification of competition and technological innovation, but taking into account the current market environment and the company's current performance, it can be said that the target value of the medium-term management plan is within sufficient range.
Promote business strategies and improve key indicators
3. business strategy
The company's policy is to improve important indicators such as the number of “INNOVERA” accounts and the number of “IP-Line” channels by further strengthening the four business strategies it has been working on since the past, such as (1) evolution of the main service “INNOVERA,” (2) application of AI technology, (3) strengthening partnerships, and (4) strengthening brand power, and (4) strengthening brand power, to achieve the medium-term management plan.
(1) Evolution of the main service “INNOVERA”
The plan is to continuously evolve “INNOVERA” by adding functions and collaborating with SFA*. Until now, the web marketing & sales tech geocode ＜7357＞ cloud sales support tool “Next SFA” for business management/MA, and has provided a wide range of solutions to SFA users through cooperation with leading domestic Kintone and global company Salesforce on sales support platforms, and it is also possible to check the status of employees waiting, such as those who are present or absent, from management screens and smartphones Various new services have been developed, such as adding presence functions, and it is our policy to continue to evolve “INNOVERA” in the future.
*SFA (Sales Force Automation): Sales support system.
(2) Application of AI technology
The plan is to utilize technology from external AI vendors and develop optional services with an eye on anticipated future needs. Until now, we have provided “INNOVERA Emotion (patent pending),” which displays the state of users making phone calls in 5 stages by analyzing emotions from voice, but they will continue to do so in the future, speech synthesis technology that reads speech aloud in text (scheduled to be released in 2024/8), voice translation technology that translates the contents of call recordings and answering machines (scheduled to be released in 2025/8), and multilingual interpretation compatible with various languages (2025/8) We are planning to provide services that make use of each technology, such as (scheduled to be released). Therefore, we are proceeding with collaboration with various AI vendors that have engines with a high degree of perfection. By actively incorporating new technology such as AI in this way, it seems that they are also considering building a “barrier-free communication” platform where people can communicate beyond language and handicaps in the future.
(3) Strengthening partnerships
In the 2023/8 fiscal year, a “partner program” that strengthens the conventional agency system was launched, and partnerships were strengthened, such as establishing a dedicated portal site to share information that was individually handled by sales, and holding study sessions for partners to promote sales. Going forward, it is our policy to continue to actively strengthen partnerships, such as establishing gold partners and enhancing partner ranking systems such as segmentation of rankings, strategically developing partners in each region of Japan, and incorporating functions that can be automatically estimated on portal sites. Furthermore, by developing plans for small enterprises and updating to “INNOVERA PBX 2.0,” we will actively incorporate targets that spread from small to large enterprises, and from the metropolitan area to the whole of Japan.
(4) Strengthening brand power
The plan is to actively strengthen brand power even more than before. Until now, services such as listing advertisements, impression advertisements, YouTube advertisements, etc. have been promoted mainly on the web, but in addition to this, the policy is to place specific emphasis on continuous exhibitions, information dissemination utilizing press releases, etc., sports team sponsors and local government event sponsorship.
(Written by FISCO Visiting Analyst Miyata Hitomitsu)