Toyo Suisan Co., Ltd. (Headquarters: Tokyo; President: Noritaka Sumimoto) will relaunch and sell the instant noodle “Maru-chan Nihon Umaimon Aomori Tsugaru Niboshi Ramen Super Nibo” in cups nationwide starting 2024/7/15 (Monday).
■Product concept
“Japan Umaimon” is a series that focuses on local noodles that everyone in the local community knows, loves, and eats. This time's product”※Under the supervision of the Tsugaru Ramen Niboshi Association, it recreates “Tsugaru ramen” from the Tsugaru region of Aomori prefecture, and has been certified by the symbol mark “Aomori Honesty” recommended by Aomori, making it a perfect souvenir. This year marks the 10th anniversary of the release of the same product. To commemorate this, the “dried sardine feeling” has been improved, and the package design has also been changed, and it has been renewed so that you can feel the local feeling even more.
*Tsugaru Ramen Niboshi Kai was formed in 2012 by 8 ramen shops in the Tsugaru region (“Nagao Chuka Soba,” “Dejiya Gojoken,” “Chuka Soba Hirakoya,” “Sunrise Diner,” “Hara Diner,” “Takanaga Marushige,” “Chuka Soba Tamura,” and “Maruyama Ramen”) to let people all over the country know about Tsugaru ramen.
■What is Tsugaru ramen
Tsugaru ramen is a local ramen based on niboshi or yakiboshi, which has been popular since ancient times in the Tsugaru region of Aomori prefecture. Niboshi is classified as the “royal” type, which has a light soy sauce flavor with a faint aroma, and the “rich niboshi type,” which brings the flavor of niboshi to the foreground, but our products strongly enhance the flavor, depth, and aroma of dried sardines based on the image of “rich niboshi.”
■Product Overview
Now, use the rich flavor of dried sardines and dried sardines oil to improve the “feeling of dried sardines.” It has been renewed so that you can strongly feel the aroma and taste of dried sardines. Also, the package design emphasizes the uniqueness of Aomori Prefecture by making the Nebuta illustration stand out, and the size of the letters has been changed to make it easier to convey that it is “niboshi ramen.”
■Product Features
| noodles | Noodles have a smooth mouthfeel like raw noodles and a slightly firm, crunchy texture. |
| soups | A rich niboshi soup with the flavor of dried sardines based on the flavor of pork. |
| ingredients | Grilled pork, bamboo shoots, green onions. |
■Product Details
| Product name | Maru-chan Japan Umaimon Aomori Tsugaru Niboshi Ramen is super close |
| Amount of content | 110g (70g noodles) |
| JAN code | 4901990378345 |
| Packing position | 1 case with 12 meals |
| suggested retail price | 322 yen (before tax) |
| Sales routes | CVS, mass retailers, general retail stores, etc. |
| release date | 2024/7/15 (Mon) |
| Sales area | nationwide |