KOSE Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Kazutoshi Kobayashi) will hold a workshop “Natsuyasumi Maison Lab” at the directly managed store “Maison KOSÉ Ginza” operated by the group company KOSÉ Provisioning Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Taizo Meio) from 2024/7/20 (Sat) to 8/23 (Fri). The workshop course can be selected from 3 types: “cosmetics,” “facial cleansing,” and “sunburn,” providing children with an opportunity to experience beauty and science.
In our medium- to long-term vision “VISION2026,” we have set “3G,” which takes the respective initials of global (global), gender (gender), and generation (generation), as an expansion area for new customer development, and are strengthening efforts to provide products and services that are close to more customers regardless of gender or age. As part of this, we have been working on activities to support the next generation through the power of beauty, such as opening a “beauty studio” pavilion at the children's occupational and social experience facility “Kidzania Tokyo,” implementing skincare classes for children to nurture healthy skin, and conducting educational activities on UV protection for students who often work outdoors on a daily basis.
This initiative focuses on “summer vacation free research,” which both children and parents tend to worry about, such as research themes and implementation methods. In addition to being closely involved with science such as chemistry, biology, and pharmacy, research and development of cosmetics is a field with strong relationships with natural environments such as ultraviolet rays and sensitivities that nurture diversity, and is highly compatible with free research that engages in exploration close to daily life. By holding workshops on beauty and science, we thought it would be possible to support the next generation unique to cosmetics companies, so we decided to hold the event. Also, at “Maison KOSÉ Ginza,” we are promoting efforts to provide new value typical of KOSÉ, and by carrying out this workshop, we will provide children who will lead the next generation with the fun and excitement of cosmetics research from a scientific perspective and the fun and excitement of beauty.
Event Overview
■Period
2024/7/20 (Sat) to 8/23 (Fri)
(The research courses offered vary depending on the day. Please check the special site for details.)
■Time schedule
① 11:15 ~ ② 13:45 ~ ③ 15:15 ~ ④ 16:45 ~ Approximately 60 minutes each time
(The schedule is subject to change. Please check the special site for details.)
■Location
Maison Kosé Ginza 2nd floor
■How to Participate and Participation Fee
How to participate: Advance reservations are required, so please select your desired date and time from the special site and make a reservation.
Participation fee: 1,100 yen (tax included)
■Special site
https://maison.kose.co.jp/site/p/summer-kids-event.aspx
■Contents
After experiencing the research course, each person creates a “Natsu Lab Newspaper” where they fill in the content on the spot. What you learned and felt that day can be compiled into a newspaper on the spot and taken home.
＜Free Research Themes＞
① “Let's have fun playing with cosmetics! Fan coloring experience”
After touching various makeup cosmetics such as eyeshadow and blush, and experiencing their feel and color, the favorite cosmetics are upcycled into paint on the spot, and the fan is colored.
② “Let's learn the importance of cleansing your face! Chewy bubble experience”
This is an experience where you can touch on the importance of “foam” through facial cleansing (cleansing care) that you do casually on a daily basis. We will learn about the characteristics of “foam” and the necessity of whipping, and give a lecture on how to make “fine chewy foam” that is gentle on the skin.
③ “Let's have fun learning! Sunscreen Research”
This is an experience where you can learn about the importance of protecting your skin from ultraviolet rays and the mechanism by which sunscreens prevent ultraviolet rays through experiments.
What is KOSE Provisioning Co., Ltd.
Established in 2011 as KOSÉ's first mail-order business subsidiary (former: Provisen Co., Ltd.). It is responsible for the BtoC (Business to Consumer) area in KOSÉ, such as operating the mall-type EC “Maison KOSÉ Online,” which develops various brands, directly managed stores, and EC directly managed by each brand. Furthermore, through the fusion of online and offline (Online Merges with Offline), we are promoting the provision of new customer experiences unique to KOSÉ.
What is Maison KOSÉ
A directly managed store and online site with a cross-section of various brands developed by KOSÉ. Based on the concept of “Find Your Own Beauty,” we provide customers with “personal beauty discoveries” through beauty experiences using “beauty attractions” using digital technology and customer service by beauty consultants (beauty staff).
■Online site
https://maison.kose.co.jp/
■Maison Kosé Ginza
Location: 7-10-1 Ginza, Chuo-ku, Tokyo
Store site:https://maison.kose.co.jp/site/p/concept_store.aspx