Financial giants have made a conspicuous bearish move on Ulta Beauty. Our analysis of options history for Ulta Beauty (NASDAQ:ULTA) revealed 11 unusual trades.
Delving into the details, we found 9% of traders were bullish, while 63% showed bearish tendencies. Out of all the trades we spotted, 3 were puts, with a value of $159,790, and 8 were calls, valued at $1,551,456.
Projected Price Targets
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $370.0 to $490.0 for Ulta Beauty over the last 3 months.
Insights into Volume & Open Interest
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Ulta Beauty's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Ulta Beauty's significant trades, within a strike price range of $370.0 to $490.0, over the past month.
Ulta Beauty Call and Put Volume: 30-Day Overview
Largest Options Trades Observed:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ULTA | CALL | SWEEP | BEARISH | 06/20/25 | $30.5 | $26.7 | $30.5 | $450.00 | $1.0M | 63 | 263 |
| ULTA | CALL | SWEEP | BEARISH | 06/20/25 | $34.7 | $31.0 | $31.0 | $450.00 | $244.9K | 63 | 22 |
| ULTA | CALL | SWEEP | BEARISH | 08/16/24 | $19.7 | $19.4 | $19.3 | $380.00 | $67.5K | 38 | 0 |
| ULTA | PUT | SWEEP | BEARISH | 09/20/24 | $66.5 | $63.3 | $66.5 | $450.00 | $66.5K | 72 | 0 |
| ULTA | PUT | TRADE | BEARISH | 06/20/25 | $108.0 | $108.0 | $108.0 | $490.00 | $64.8K | 29 | 0 |
About Ulta Beauty
With 1,385 stores at the end of fiscal 2023 and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Where Is Ulta Beauty Standing Right Now?
- Trading volume stands at 421,001, with ULTA's price up by 0.38%, positioned at $379.84.
- RSI indicators show the stock to be is currently neutral between overbought and oversold.
- Earnings announcement expected in 62 days.
What Analysts Are Saying About Ulta Beauty
5 market experts have recently issued ratings for this stock, with a consensus target price of $489.4.
- Maintaining their stance, an analyst from Citigroup continues to hold a Neutral rating for Ulta Beauty, targeting a price of $400.
- An analyst from Baird persists with their Outperform rating on Ulta Beauty, maintaining a target price of $525.
- An analyst from Telsey Advisory Group persists with their Outperform rating on Ulta Beauty, maintaining a target price of $500.
- An analyst from Telsey Advisory Group persists with their Outperform rating on Ulta Beauty, maintaining a target price of $500.
- Consistent in their evaluation, an analyst from Canaccord Genuity keeps a Buy rating on Ulta Beauty with a target price of $522.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.