In recent years, with the increase of public health awareness, the sports goods industry has continued to rise, and affected by the economic downturn and consumption downgrade, the sports and outdoor industry of June 18th still maintained a growth trend. Among them, 361° once again gained widespread consumer recognition, with e-commerce channels sales increasing by 94% year-on-year, ranking third among domestic brands. During the June 18th period, e-commerce channel sales increased by 99% year-on-year, ranking first in the industry in terms of growth rate; the sales volume of top products across all channels exceeded 240,000, a 167% year-on-year increase, of which the sales volume of official flagship top products increased by 79% year-on-year. It is worth mentioning that in the past 30 days, 361° has risen to the top 5 of all footwear brands, becoming the only domestic brand to make the top 30 list.

Focusing on core categories, top-selling products ignite sales frenzy.

The warming of the overall sports atmosphere is influencing consumers' preference for sports equipment. In order to meet consumers' personalized sports needs, 361° takes technological innovation as the driving force, continuously iterates and upgrades its product matrix, and provides consumers with a rich and diverse selection of sports equipment around core categories such as running, basketball, general training, and sports trends. In terms of running, 361° took the initiative to respond to the national "double carbon" strategy, released CQT carbon critical technology, realized the effective utilization of carbon resources, and promoted the significant improvement of product performance. It has built a strong technological barrier and created the "CQT Carbon Critical Running Professional Matrix", which meets the needs of different runners. It has been unanimously recognized by professional marathon athletes such as Li Zicheng, Guan Yousheng, and Li Bo. At the same time, it brings together 361° race track dream plan to inspire grassroots geniuses, elite runners, and ordinary runners to achieve their running dreams and help millions of runners sprint. During the first two days of June 18th, 361° sold more than 50,000 pairs of professional racing running shoes, while the FLY-Racer 3 ranked first in the professional marathon racing shoe bestsellers list, and many other top products such as the FLY-Racer 3PRO, FLY-Racer 2.5, and FLY-racer 2ET also ignited sales frenzy; during the June 18th period, sales of top running shoes from 361° increased by 159% year-on-year, ranking second among international sports brands, and sales of professional racing running shoes ranked third among international sports brands. With 361°'s continued deepening of the running field, it has established a complete running ecosystem, providing runners with a comprehensive running experience. Recently, 361°'s self-owned IP "The Third Race Track" 10KM Speed Series Race in Dezhou was successfully held, marking the birth of the first domestic sports brand's self-owned IP road running event, further consolidating 361°'s professional strength in the running field. In terms of basketball, in the first half of this year, 361° launched new basketball shoes such as BIG3 5.0 and RANZAN 4. During the 618 period, it launched several new colors such as the ChiSpeed Meteor, Reversal, and Mojito. Sales of top basketball shoes ranked third among domestic sports brands. At present, 361° has signed many internationally renowned basketball players, including three-time MVP and six-time All-Star Nikola Jokic and NBA champion Aaron Gordon, greatly enhancing 361°'s international influence. Its self-owned IP event "The Ground is Burning" also successfully went overseas this year, demonstrating the passion and dreams of China's grassroots basketball on the American stage, and further accelerating the brand's globalization process. Strengthening the construction of e-commerce channels and continuously exploring new-generation cultural circles. Faced with the constantly changing consumption trends, 361° continues to strengthen the construction of its brand's e-commerce channels and understand the preferences and characteristics of online and young audiences. It frequently launches online differentiated explosive products, conducts regular live broadcasts on core mainstream e-commerce platforms such as Douyin and Taobao to continuously attract consumers and drive e-commerce performance growth. During last year's Singles' Day sales period, 361°'s sales of top products reached a high of 370,000 pairs, and in the 2023 fiscal year report, 361°'s e-commerce business revenue reached 2.326 billion yuan, a year-on-year increase of 38%, making it an important growth engine for the continued development of the 361° Group. During this year's June 18th period, 361° stood out with a series of innovative products to cater to the expanding and diverse consumer needs. In terms of product promotion, 361° is able to quickly respond to consumer demands, focus on fine-grained operation of its members, formulate online marketing strategies based on the rhythm of the platform, and continuously attract consumer attention to new 361° products through unique packaging and promotion of product color stories. During the first two days of the 618 period, 361°'s official flagship store sales volume increased by 51% year-on-year, the average price per customer increased by 50% year-on-year, and top-selling product transactions increased by 100% year-on-year.361° was also crowned the domestic brand champion for sports and outdoor running category. It is worth mentioning that during the 618 sales period, 361°'s membership operation performed well: member sales increased by 119% year-on-year, and the repurchase rate reached 22%. Through effective member operation strategies and precise marketing activities, 361° has successfully increased the purchasing contribution and repurchase rate of its members, continuously consolidated member awareness, and helped the brand achieve fine-grained operation and long-term development. 361° also launched a co-branded new product with the popular cultural brand Rola Nanci, breaking through the boundaries of the trendy dimension and injecting unlimited fun attributes into fashion. It vigorously explores new-generation cultural circles, establishes close links with young consumer groups, expands into new areas such as skateboarding and e-sports, deeply penetrates into young outdoor circles with the "Light Wild Series", continuously explores new IP marketing strategies, and helps promote the brand's youthful image penetration. Moreover, 361° actively collaborates with some KOLs who have large influence and many fans, expand the brand's influence among these fan groups, and effectively converts public domain traffic into private domain traffic operation, laying the foundation for long-term and routine fan communication operation in the future.

In terms of running, 361° took the initiative to respond to the national "double carbon" strategy, released CQT carbon critical technology, realized the effective utilization of carbon resources, and promoted the significant improvement of product performance. It has built a strong technological barrier and created the "CQT Carbon Critical Running Professional Matrix", which meets the needs of different runners. It has been unanimously recognized by professional marathon athletes such as Li Zicheng, Guan Yousheng, and Li Bo. At the same time, it brings together 361° race track dream plan to inspire grassroots geniuses, elite runners, and ordinary runners to achieve their running dreams and help millions of runners sprint. During the first two days of June 18th, 361° sold more than 50,000 pairs of professional racing running shoes, while the FLY-Racer 3 ranked first in the professional marathon racing shoe bestsellers list, and many other top products such as the FLY-Racer 3PRO, FLY-Racer 2.5, and FLY-racer 2ET also ignited sales frenzy; during the June 18th period, sales of top running shoes from 361° increased by 159% year-on-year, ranking second among international sports brands, and sales of professional racing running shoes ranked third among international sports brands. With 361°'s continued deepening of the running field, it has established a complete running ecosystem, providing runners with a comprehensive running experience. Recently, 361°'s self-owned IP "The Third Race Track" 10KM Speed Series Race in Dezhou was successfully held, marking the birth of the first domestic sports brand's self-owned IP road running event, further consolidating 361°'s professional strength in the running field.

In terms of basketball, in the first half of this year, 361° launched new basketball shoes such as BIG3 5.0 and RANZAN 4. During the 618 period, it launched several new colors such as the ChiSpeed Meteor, Reversal, and Mojito. Sales of top basketball shoes ranked third among domestic sports brands. At present, 361° has signed many internationally renowned basketball players, including three-time MVP and six-time All-Star Nikola Jokic and NBA champion Aaron Gordon, greatly enhancing 361°'s international influence. Its self-owned IP event "The Ground is Burning" also successfully went overseas this year, demonstrating the passion and dreams of China's grassroots basketball on the American stage, and further accelerating the brand's globalization process.

Strengthening the construction of e-commerce channels and continuously exploring new-generation cultural circles.

Faced with the constantly changing consumption trends, 361° continues to strengthen the construction of its brand's e-commerce channels and understand the preferences and characteristics of online and young audiences. It frequently launches online differentiated explosive products, conducts regular live broadcasts on core mainstream e-commerce platforms such as Douyin and Taobao to continuously attract consumers and drive e-commerce performance growth. During last year's Singles' Day sales period, 361°'s sales of top products reached a high of 370,000 pairs, and in the 2023 fiscal year report, 361°'s e-commerce business revenue reached 2.326 billion yuan, a year-on-year increase of 38%, making it an important growth engine for the continued development of the 361° Group.

During this year's June 18th period, 361° stood out with a series of innovative products to cater to the expanding and diverse consumer needs. In terms of product promotion, 361° is able to quickly respond to consumer demands, focus on fine-grained operation of its members, formulate online marketing strategies based on the rhythm of the platform, and continuously attract consumer attention to new 361° products through unique packaging and promotion of product color stories. During the first two days of the 618 period, 361°'s official flagship store sales volume increased by 51% year-on-year, the average price per customer increased by 50% year-on-year, and top-selling product transactions increased by 100% year-on-year.361° was also crowned the domestic brand champion for sports and outdoor running category. It is worth mentioning that during the 618 sales period, 361°'s membership operation performed well: member sales increased by 119% year-on-year, and the repurchase rate reached 22%. Through effective member operation strategies and precise marketing activities, 361° has successfully increased the purchasing contribution and repurchase rate of its members, continuously consolidated member awareness, and helped the brand achieve fine-grained operation and long-term development.

361° also launched a co-branded new product with the popular cultural brand Rola Nanci, breaking through the boundaries of the trendy dimension and injecting unlimited fun attributes into fashion. It vigorously explores new-generation cultural circles, establishes close links with young consumer groups, expands into new areas such as skateboarding and e-sports, deeply penetrates into young outdoor circles with the "Light Wild Series", continuously explores new IP marketing strategies, and helps promote the brand's youthful image penetration. Moreover, 361° actively collaborates with some KOLs who have large influence and many fans, expand the brand's influence among these fan groups, and effectively converts public domain traffic into private domain traffic operation, laying the foundation for long-term and routine fan communication operation in the future.

With the trend of national trend and the rise of domestic products, coupled with China's sporting goods industry being in a period of golden development, domestic sports brands are accelerating the release of value potential. In the future, 361° will continue to adhere to the brand positioning of "specialization, youthfulness, and internationalization", and while empowering product innovation with technology, it will continue to strengthen its e-commerce layout and promote the brand to a new level.