Bank of America Securities released a report stating that Nike's 2025 fiscal year guidance will be the most important topic of the earnings conference call, as the fourth quarter fiscal year 2024 performance only reflects the sales and profit trends entering this year. The bank believes that there is enough profit margin leverage to support short-term profitability, and good news of innovation and new products is beginning to emerge. The bank does not expect new products to translate into sales growth in the first half of 2025 fiscal year, but will lay the foundation for reversing the situation in the second half of 2025 fiscal year.

The bank also indicated that Nike's China business continues to be volatile. In the third quarter earnings conference call of fiscal year 2024, the guidance for sales in the first half of 2025 fiscal year is expected to be down by a low single digit, reflecting product cycle management and global macro challenges. The bank expects investors to expect a unit sales decline in the first half of 2025 fiscal year sales guidance, and discussed that the company needs to accelerate growth in the second half of fiscal year to achieve positive annual sales growth. The bank expects Nike to earn less than the market-expected $3.94 per share for the full year, but believes that investors have already anticipated this.

The bank reiterated its "buy" rating on Nike with a target price of $113.