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研报掘金|招商证券:上调哔哩哔哩目标价至167港元 游戏业务惊喜表现助力业绩增长

Research report | China Merchants Securities: raised the target price of Bilibili to HKD 167, the surprising performance of the game business helped the growth of the business.

Gelonghui Finance ·  Jun 21 14:02
On June 21, Gelunhui reported that China Merchants Securities released a report stating that Bilibili's new game, "Three Kingdoms: Strategy to Rule the World," was released on June 13 and has performed well since launch. As of June 19, it ranked second in the strategy game category on the China App Store and third in all game categories. Compared with other similar games, the company believes that the game's success is due to its lower in-game purchase prices, more leisurely style, higher flexibility for players and faster game pace. The company also believes that it intends to launch the game in overseas markets. According to Qimai data, from June 13 to 19, the daily average revenue of "Three Kingdoms: Strategy to Rule the World" on the iOS platform reached 11.8 million yuan and there was no significant decline from the first day. The company linearly extrapolates that the game's total revenue for the first month will reach about 1 billion yuan, contributing nearly 4 billion yuan in revenue and about 1.2 billion yuan in income in the first year. Looking at the fiscal year, the company predicts that "Three Kingdoms: Strategy to Rule the World" will drive game revenue to increase by 14% and 16% in the current and next year, respectively, leading to a 1.2% and 1.3% increase in group revenue, and an increase in game revenue from 0% to 8% in fiscal year 2024 and an increase in group total revenue from 13.7% to 15% annually. The company has adjusted its profit forecast to reflect a more optimistic outlook for the company's game business and profit margins, with second-quarter revenue expected to grow 15% annually, and advertising and value-added services expected to grow 29% and 15% annually, respectively. The target price based on the sum of the parts valuation has been raised from $20 to $21, and the H-share target price has been raised from HK$160 to HK$167.

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