According to the Wise Wealth app, on June 21st, Baozun's (09991, BZUN.US) 618 sales report was released (May 20th - June 20th, 2023). Its performance was extraordinary across all channels, with the first store achieving 100 million RMB in sales in just 15 seconds, and 1 billion RMB in 7 minutes. Three stores achieved sales of over 1 billion RMB, 21 stores achieved sales of over 100 million RMB, and a total of 132 stores achieved sales of over 10 million RMB. At the same time, 196 stores achieved sales year-on-year, with 39 stores achieving sales growth of more than 100% and 21 stores achieving sales growth of more than 200% year-on-year.

This year, Baozun joined forces with 249 brands to participate in the 618 event, and achieved widespread coverage and in-depth cooperation of the brand through multi-platform layout such as JD.com, Tmall, Dewu, Xiaohongshu, and Vipshop. In the field of interest-based e-commerce, the number of stores increased by 170%, with over 200 anchors and nearly 1,800 live broadcasts, with a total live streaming time of more than 500,000 hours.

In addition, Baozun's self-developed AIGC aggregation platform - BaozunGPT, was particularly outstanding in this year's 618, covering more than 420,000 conversations; AI intelligent customer service scenarios achieved full coverage, adding real-time monitoring of social media, and customer satisfaction rose by 14%. Baozun's yellow robot achieved an accuracy rate of 100%, effectively increasing work efficiency by 15%.