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石川県能登町の伝統祭「あばれ祭」応援企画 高校生制作の書道作品NFTを発売!

Support project for the traditional festival 'Abare Matsuri' in Noto-cho, Ishikawa Prefecture, selling NFT calligraphy works created by high school students.

ANA HOLDINGS ·  Jun 20 23:00
ANA NEWS
ANA Inspiration of JAPAN

No. 24-016
June 21, 2024

Support project for the traditional festival 'Abaresai' in Noto-cho, Ishikawa Prefecture.
Sale of NFT calligraphy works produced by high school students!

~ANA will support the 'Abaresai' that has been going on for over 350 years with local high school students~

  • -ANA will support the traditional festival 'Abaresai' with a history of over 350 years that was in danger of cancellation this year due to the impact of the Noto Peninsula earthquake, together with high school students in Noto-cho, Ishikawa Prefecture.
  • -The Noto High School Calligraphy Club will release a calligraphy work produced as a writing of gratitude and prayer containing their feelings for the 'Abaresai' as an NFT.

All Nippon Airways Co., Ltd. (President & CEO: Shinichiro Ito, hereinafter referred to as 'ANA') will sell NFT (Non-Fungible Token)※1 to support the 'Abaresai' held in Noto-cho, Houshu-gun, Ishikawa Prefecture from July 5th to 6th, 2024.

The 'Abaresai' is a traditional festival with a history of over 350 years held in the Utsuzu area of Noto-cho, Houshu-gun, Ishikawa Prefecture, and is an important festival in the four seasons of life that expresses gratitude and prayer to the gods, and consoles the spirits of ancestors for the people of Noto-cho Utsuzu. Although the 'Abaresai' was in danger of cancellation due to the Noto Peninsula earthquake that occurred on January 1, 2024, it was decided to hold the event safely this year. As an airline flying to Noto Airport, we have embarked on this initiative to contribute to the continuation of traditional culture with a long history.

The Noto High School Calligraphy Club began a calligraphy performance 12 years ago in 2012, where they wrote calligraphy dynamically on a large sheet of paper with music and dance, and this year, they will participate in the long-awaited 'Calligraphy Performance Koshien' for the first time in the rebuilding support category after the Noto Peninsula earthquake. The calligraphy works to be released this time are expressions of gratitude and prayer for the 'Abaresai' created by six club members as a ritual of the Utsuze Yasaka Shrine, with the characters for 'reconstruction', 'hope', and 'prayer'.

【NFT Content Product Details】

Digital data NFT (1 type) of calligraphy works by Noto High School Calligraphy Club

  • -Release date: June 21, 2024
  • -Sales location: ANA GranWhale NFT MarketPlace https://nft.ana-granwhale.com/information/01J056VFDVHDBW5454EV4H6B7B
    -Price: 5000 yen
  • -Number of copies: 1,000
  • -Special limited edition for buyers
    • Limited edition design: Kitakuni Seika fried arare "beaver" (one of two limited designs will be delivered).
    • Includes participation rights to "Yobare"*2 until 2025 and a souvenir (one cup of sake from the "Abarai Festival" is planned to be given out).
      • *2 In Noto-cho Udezutsu, it is customary to invite relatives and friends and treat them to a feast during the "Abarai Festival", which is called "Yobare", and only those who are invited can participate.
        Scheduled to be held on July 5th, 2024 (Fri) and July 4th, 2025 (Fri).
        The venue will be announced to purchasers at a later date.
        Please confirm the local situation (availability of lodging and transportation, etc.) yourself before making a decision on participating in the "Yobare".

The profits gained from sales will be used for operating expenses of the "Abarai Festival" and for supporting the reconstruction, except for various expenses.
Under the management philosophy of ANA Group, "Contributing to a future full of dreams by supporting traditions rooted in the region in various ways", we will continue to support the tradition of the area.

  • Contact from the press:
    ANA Public Relations Department 03-6735-1111
  • Please contact us atherefor inquiries from customers.

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